# Best Web Analytics Software - 2026 Reviews & Pricing

> Find the best Web Analytics Software for your organization. Compare top Web Analytics Software systems with customer reviews, pricing, and free demos.

Source: https://www.softwareadvice.com/web-analytics/

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# Best Web Analytics Software of 2026

Updated July 23, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

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240 results

### Compare Products

Showing 1 - 25 of 240 products

#### Company Size

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-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

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Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### Product: AccuRanker

[AccuRanker](https://www.softwareadvice.com/marketing/accuranker-profile/)

4.85

[(330)](https://www.softwareadvice.com/marketing/accuranker-profile/reviews/)

Best for:Keyword Tracking

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

AccuRanker is a cloud-based solution that helps marketing agencies handle SEO activities, track keyword ranking and analyze organic reach of websites. It allows administrators to classify data into various segments including keywords, tags, landing pages or custom views and share them with team members for detailed analysis. It enables SEO professionals to receive real-time updates on keyword ranking, analyze landing pages and monitor search engine results on a unified platform. It offers a share of voice (SoV) module, which lets stakeholders gain an overview of business performance in the organic search market. Additionally, AccuRanker stores historic data, which helps managers review historical changes in keyword rankings. AccuRanker comes with an application programming interface (API), which facilitates integration with several third-party platforms, such as Google Analytics, Databox, Adobe Analytics, Google Data Studio, and more. Pricing is available on monthly and annual subscriptions and support is extended via online measures.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/)

### Best rated features:

API

5.0

Monitoring

5.0

Keyword Tracking

5.0

Keyword Rank Tracking

5.0

### Worst rated features:

Performance Metrics

4.0

[See all features](https://www.softwareadvice.com/marketing/accuranker-profile/#key-features)

### For 1,000 Keywords

$109.00/month

AccuRanker's pricing scales according to the number of keywords you need to track. For 1,000 keywords, AccuRanker costs $109/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans)

### For 10,000 Keywords

$579.00/month

AccuRanker's pricing scales according to the number of keywords you need to track. For 10,000 keywords, AccuRanker costs $579/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans)

### For 50,000 Keywords

$1,929.00/month

AccuRanker's pricing scales according to the number of keywords you need to track. For 50,000 keywords, AccuRanker costs $1929/month.... [Read more](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/marketing/accuranker-profile/#pricing-and-plans)

### Product: Screpy

[Screpy](https://www.softwareadvice.com/website-optimization/screpy-profile/)

4.81

[(236)](https://www.softwareadvice.com/website-optimization/screpy-profile/reviews/)

Best for:For Websites

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Screpy is a website monitoring software designed to help businesses analyze web pages and track metrics using AI-enabled tools. The platform enables managers to monitor page speed and receive real-time downtime alerts on a unified interface. Administrators can utilize the keyword tracker module to view the Google rankings of keywords used across various search engine results pages (SERP). Screpy allows teams to gain insights into auto-generated step-by-step guidelines and the estimated impact of different tasks. Additionally, supervisors can check the syntax of various web pages and identify new keywords based on the pre-defined target. Screpy lets stakeholders integrate the system with several third-party applications including Lighthouse. Pricing is based on monthly and annual subscriptions and support is extended via FAQs, chat and an online contact form.... [Read more](https://www.softwareadvice.com/website-optimization/screpy-profile/)

### Best rated features:

Conversion Tracking

5.0

For Websites

4.8

Activity Dashboard

4.8

Goal Setting/Tracking

4.8

[See all features](https://www.softwareadvice.com/website-optimization/screpy-profile/#key-features)

### Lite

$5.00/month

For individual users and beginners.

### Pro

$15.00/month

Growing Business

### Advanced

$30.00/month

Advanced Companies

[See full pricing details](https://www.softwareadvice.com/website-optimization/screpy-profile/#pricing-and-plans)

### Product: Germain UX

[Germain UX](https://www.softwareadvice.com/bi/germain-apm-profile/)

4.84

[(129)](https://www.softwareadvice.com/bi/germain-apm-profile/reviews/)

Best for:Small businesses

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Custom Platform to increase Adoption, Conversion and Retention, at a fraction of the cost. Germain UX helps Monitor, Analyze, Improve and be Alerted on issues that affect User Experience, 24x7, real-time. Strong features (all customizable): Real User Session Video Recording/Replay, User Behavior Insights, Process Monitoring/Insights and Technology Monitoring/Insights, Proactive Issue Detection (via synthetic and prediction), Automatic Issue Resolution (via automation) and Alerting.... [Read more](https://www.softwareadvice.com/bi/germain-apm-profile/)

### Best rated features:

Resource Optimization

5.0

Uptime Reporting

5.0

Bandwidth Monitoring

5.0

Threshold Alerts

5.0

### Worst rated features:

User Interaction Tracking

1.0

[See all features](https://www.softwareadvice.com/bi/germain-apm-profile/#key-features)

### Starter

$460.00one time

Various Cloud and On-site deployment options are available in this plan.

### Silver

Custom

Pricing available upon request

Price has to be calculated

### Unlimited

$11,995.00/month

Various Cloud and On-site deployment options are available in this plan.

[See full pricing details](https://www.softwareadvice.com/bi/germain-apm-profile/#pricing-and-plans)

### Product: AgencyAnalytics

[AgencyAnalytics](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/)

4.83

[(115)](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

AgencyAnalytics is the only marketing platform built specifically for agencies. Save time, boost revenue and impress clients with a brandable cloud based reporting platform that lets you monitor and report on all of your clients' marketing campaigns in one place. View insights from all your client's marketing channels in one app. Stop wasting time switching from account to account. Streamline your campaign monitoring in a single, intuitive interface. AgencyAnalytics integrates with over 75 of the apps and services marketing freelancers and agencies use every day. Connect the top SEO tools, PPC platforms, social media, email marketing services, call tracking providers, review management and ecommerce platforms to give your clients In just minutes, users can easily schedule, create and personalize automated reports on all marketing campaigns and create live SEO, PPC, social, email, review and call tracking dashboards that clients love. AgencyAnalytics’ key features include automated reporting, white label dashboard management, client and staff access, data source connection, rank tracking, and SEO audits. It provides custom marketing dashboards to visually represent data through bar charts, line graphs, pie charts, tables and statistic widgets. Additionally, AgencyAnalytics offers SEO tools for tracking rank, backlinks, site audits and competition analysis. AgencyAnalytics is available on a month-by-month basis for freelancers, teams, agencies and enterprises.... [Read more](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/)

### Best rated features:

Ad hoc Reporting

5.0

Data Connectors

5.0

Reporting/Analytics

5.0

Social Media Integration

5.0

### Worst rated features:

Conversion Tracking

3.0

Time on Site Tracking

3.0

Keyword Research Tools

3.0

[See all features](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/#key-features)

### Freelancer

$79.00/month

For individuals looking for basic reporting to track client performance and share results.

### Agency

$229.00/month

For agency teams looking to scale reporting and improve client experience.

### Agency Pro

$439.00/month

For strategic agencies looking for data-driven insights to improve client results.

[See full pricing details](https://www.softwareadvice.com/web-analytics/agency-analytics-profile/#pricing-and-plans)

### Product: Contentsquare

[Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/)

4.81

[(116)](https://www.softwareadvice.com/customer-experience/contentsquare-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Contentsquare is for brands who offer products or services on websites or apps and are interested in offering an extraordinary experience to increase digital customer engagement, conversions and revenue. Our cloud-based digital experience analytics platform tracks billions of digital interactions, and turns these digital behaviors into intelligent recommendations everyone can use to improve the customer experience, grow revenue and fuel innovation. From optimizing content to enhancing their experimentation performance, we equip teams with all the insight they need to make better, smarter, faster decisions for their website, mobile web or mobile native or hybrid app. Features include - Session Replay - Customer Journey Analysis - Zone-based Heatmaps - Merchandising Analysis - Mobile App Analysis - Impact Quantification - AI Insights - Struggle and Error Analysis - Web Performance Monitoring & more. Contentsquare is trusted by more than 800+ clients across industries such as Retail, Financial Services, B2B, Travel, Leisure and Telecom for understanding which site elements are driving conversions, whether that is a transaction, sign up, site download & more.... [Read more](https://www.softwareadvice.com/customer-experience/contentsquare-profile/)

### Best rated features:

Customer Segmentation

5.0

API

5.0

For Mobile

5.0

Customizable Reports

5.0

### Worst rated features:

Multi-Channel Data Collection

3.6

Referral Tracking

3.7

Real-Time Notifications

3.8

Website Analytics

4.0

[See all features](https://www.softwareadvice.com/customer-experience/contentsquare-profile/#key-features)

### Product: Google Analytics 360

[Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/)

4.69

[(8099)](https://www.softwareadvice.com/bi/google-analytics-profile/reviews/)

Best for:Website Analytics

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights into customer behavior interactions with websites and apps to identify effective content. The platform centralized dashboard displays simplified overviews and reports. The system connects with other applications, such as CRMs and POS systems, to provide detailed overviews of customer behaviors. Google Analytics 360 uses machine learning to discover customer trends and patterns in the data. It identifies users with high revenue potential and identifies content converting the most customers. Shareable reports are generated from intelligent data analyses, with options to produce synoptic overviews and complete details. The platform integrates with other Google advertising and publishing products to extend market reach. Available connections include Display & Video 360, AdSense, AdMob, and AdWords.... [Read more](https://www.softwareadvice.com/bi/google-analytics-profile/)

### What users love

-   Granular analytics and reporting depth
-   Seamless connections with Google tools
-   Comprehensive website visitor tracking

### To take in mind

-   Complex interface and usability hurdles
-   Steep learning curve for beginners
-   Limited direct customer assistance

### Best rated features:

Machine Learning

5.0

Marketing Reports

5.0

Intelligent Search

5.0

Augmented Analytics

5.0

### Worst rated features:

Forecasting

4.0

[See all features](https://www.softwareadvice.com/bi/google-analytics-profile/#key-features)

### Product: Glassbox

[Glassbox](https://www.softwareadvice.com/customer-experience/glassbox-profile/)

4.94

[(54)](https://www.softwareadvice.com/customer-experience/glassbox-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

Designed for businesses in insurance, travel, telecommunications, retail and other industries, Glassbox is a cloud-based solution that helps streamline web analytics via session replay, customer journey mapping, heatmaps and more. Key features include funnel analysis, record keeping, interaction tracking, performance metrics, big tracking and third-party integration. Additionally, the platform also provides customer support via chat, phone, FAQs and more.... [Read more](https://www.softwareadvice.com/customer-experience/glassbox-profile/)

### Best rated features:

Geographic Maps

5.0

Predictive Analytics

5.0

Multi-Channel Data Collection

5.0

Customer Segmentation

5.0

[See all features](https://www.softwareadvice.com/customer-experience/glassbox-profile/#key-features)

### Product: Ahrefs

[Ahrefs](https://www.softwareadvice.com/marketing/ahrefs-profile/)

4.71

[(585)](https://www.softwareadvice.com/marketing/ahrefs-profile/reviews/)

Best for:Backlink Monitoring

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Ahrefs is the AI marketing platform powered by industry-leading data. Ahrefs crawls the web 24/7 to power every marketing task: competitive research, content marketing, AI visibility, local SEO, PPC, and social media. From search rankings to AI answers, Ahrefs gives you the tools and data to grow your brand’s traffic, visibility, and revenue.... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/)

### What users love

-   Comprehensive SEO management toolkit
-   In-depth backlink analysis features
-   Reliable and detailed data insights

### To take in mind

-   Expensive plans and limited tiers
-   Limited or no free trial access

### Best rated features:

Content Management

5.0

Backlink Monitoring

4.9

Reporting/Analytics

4.8

Dashboard

4.7

### Worst rated features:

Campaign Management

4.0

Conversion Tracking

4.0

Web Tracking

4.0

[See all features](https://www.softwareadvice.com/marketing/ahrefs-profile/#key-features)

### Ahrefs Free

$0.00

Free (but limited) lifetime access to six core tools.

### Starter

$29.00one time

Get extended access to Site Explorer, Site Audit, Keywords Explorer, and more tools to grow your organic traffic. Includes 500 credits (credit-usage applies).... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans)

### Lite

$129.00/month

Essential data for small businesses and personal projects. Includes unlimited project, 5 limited projects, 6 months of historical data, 5 AI custom prompts, and 1000 credits (credit-usage applies).... [Read more](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/marketing/ahrefs-profile/#pricing-and-plans)

### Product: Happierleads

[Happierleads](https://www.softwareadvice.com/marketing/happierleads-profile/)

4.83

[(78)](https://www.softwareadvice.com/marketing/happierleads-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

With a SoftwareAdvice rating of 4.8 out of 5 stars, Happierleads is the perfect lead-gen tool designed to provide insight on every company that visits your website. Happierleads provides information about your site's visitors, including contact details, the company they work for, how many times they visited your site, which pages they visited and how much time they have spent on your site. Different to all other lead-generating tools, Happierleads have seen the new challenges that come with the shift to technology and the pandemic, and are proud to be the only one of its competitors that has a built-in Working From Home Tracker that also provides analytics on visitors who are working remotely Help us Help you. Using Happierleads, you can now utilise this information as a sales lead to reach out and contact those otherwise 'anonymous'v visitors to close that deal. Peek behind the curtain of every click on your website, and gain access to the information which will allow you to personalise your direct marketing strategies in order to maximise your website visitors.... [Read more](https://www.softwareadvice.com/marketing/happierleads-profile/)

### Best rated features:

Lead Generation

5.0

Target Account Identification

5.0

Lead Management

5.0

Lead Qualification

4.9

### Worst rated features:

Third-Party Integrations

4.0

Visitor Tracking

4.0

[See all features](https://www.softwareadvice.com/marketing/happierleads-profile/#key-features)

### Business

$79.00/month

Price depends on 100 to 1K leads.

### Scale

$499.00/month

Price depends on 2K to 5K leads.

[See full pricing details](https://www.softwareadvice.com/marketing/happierleads-profile/#pricing-and-plans)

### Product: TWIPLA

[TWIPLA](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/)

4.69

[(386)](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

TWIPLA is a privacy-flexible website intelligence platform that helps businesses understand visitor behavior, measure website performance, and improve digital experiences. The analytics solution gives marketers, website owners, agencies, and digital teams visibility into visitor behavior without relying on traditional cookie-based analytics that can miss significant portions of traffic. Designed for organizations that need accurate insights while balancing privacy requirements, TWIPLA helps teams analyze website performance, understand visitor journeys, identify usability issues, and optimize conversions. Users can move from high-level metrics to session recordings, heatmaps, funnels, and event tracking to investigate trends and take action. Flexible privacy settings allow businesses to align data collection with GDPR, CCPA, and ePrivacy requirements, while maintaining visibility into visitor activity across individual websites or entire domain portfolios. Trusted by more than 2.5 million websites worldwide, including Wix, WP Engine, and TYPO3, TWIPLA is supported by dedicated onboarding resources, documentation, live training opportunities, product walkthroughs, and customer support teams to help organizations get value from their data quickly. A free plan, 30-day premium plan trials, and scalable pricing make it easy for businesses of all sizes to find a plan that fits their needs.... [Read more](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/)

### What users love

-   User-friendly and intuitive interface
-   Actionable website visitor insights
-   Comprehensive visitor tracking tools

### To take in mind

-   Expensive for small users

### Best rated features:

Behavior Tracking

5.0

Website Analytics

5.0

Real-Time Reporting

5.0

Data Visualization

5.0

### Worst rated features:

Web Traffic Reporting

4.0

Engagement Tracking

4.0

Real-Time Data

4.0

[See all features](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/#key-features)

### Free

$0.00/month

Explore TWIPLA's core analytics, behavior insights, and visitor feedback tools at no cost.

### Starter

$2.99/month

Turn analytics into action with AI-powered guidance and greater flexibility.

### Basic

$12.99/month

Provides the capacity needed for growing websites and busier teams.

[See full pricing details](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/#pricing-and-plans)

### Product: Lebesgue

[Lebesgue](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)

4.91

[(44)](https://www.softwareadvice.com/email-marketing/lebesgue-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Are you spending your marketing budget effectively? Which products or channels bring in the best long-term customers? What are competitors doing? Answering these takes time you likely don't have. Lebesgue is designed to be the helpful, intelligent marketing analytics partner for busy e-commerce owners and marketers like you. We simplify things by connecting directly to your key data sources and bringing performance insights together clearly. We help ensure the data you base decisions on is more accurate using Le-Pixel, our modern first-party tracking pixel. It's built to capture customer actions and conversions on your site more reliably than older third-party pixels affected by browser privacy settings (like ITP). With this foundation of more trustworthy first-party data, Lebesgue's AI acts like your dedicated marketing analyst. Running a growing Shopify or WooCommerce business often means feeling buried in data from different places – your store stats, Facebook Ads, Google Ads, Google Analytics... It's hard to connect the dots and feel confident you truly know what's driving growth, especially when ad platform tracking seems increasingly unreliable due to privacy updates. That's why Lebesgue automatically: • Audits your ad campaigns: Checks your Facebook and Google Ads for common mistakes that waste money, providing simple alerts. • Calculates key metrics: Tracks true ROAS and helps you understand vital metrics like Customer Lifetime Value (LTV) without complex spreadsheets. • Analyzes performance: Identifies important trends and performance shifts across your channels. • Provides competitor insights: Shows you the ads and email strategies your competitors are using in the market. • Gives clear recommendations: Offers a prioritized list of "Next Steps" – straightforward actions you can take based on the analysis to improve results. Think of Lebesgue as translating all that complex marketing data into clear answers and guided actions. Our goal is to move you from feeling overwhelmed by data to feeling confident and in control of your marketing strategy and spend. We provide helpful support through documentation and chat/email. If you need a way to consolidate your e-commerce analytics, get more reliable data using first-party tracking like Le-Pixel, understand performance deeply, see competitor moves, and receive clear guidance on how to grow profitably, Lebesgue is built to provide that intelligence.... [Read more](https://www.softwareadvice.com/email-marketing/lebesgue-profile/)

### Best rated features:

Catalog Management

5.0

Website Management

5.0

Predictive Analytics

5.0

Social Media Monitoring

5.0

### Worst rated features:

Multi-Channel Data Collection

3.0

[See all features](https://www.softwareadvice.com/email-marketing/lebesgue-profile/#key-features)

### Free Plan

$0.00one time

Discover the essentials of Lebesgue with our Free Plan, designed to kickstart your e-commerce journey without any charges. With this plan, you get access to valuable features and support to manage your online store effectively: Full Order History: Access your complete order history for comprehensive insights. First vs. Repeat Orders: Understand your customer acquisition and retention dynamics. COGS (Cost of Goods Sold): Monitor your cost of goods to optimize profitability. Advertising Costs: Keep track of your advertising expenses. Automated Ad Account Audit: Identify and rectify issues in your ad accounts with ease. Data Export: Seamlessly export your data for further analysis. Email Support: Reach out to our support team via email for any questions or assistance. With the Free Plan, you have the foundation to begin optimizing your e-commerce business. Upgrade to our Advanced Plans for even more advanced features and support as your business grows.... [Read more](https://www.softwareadvice.com/email-marketing/lebesgue-profile/#pricing-and-plans)

### Advanced Plan

$59.00/month

Unlock the full potential of Lebesgue with our Advanced Plan, designed for eCommerce enthusiasts who manage 50 or more orders per month. Enjoy all the features from our Free Plan, plus a suite of advanced tools to supercharge your online store: Cohort Analysis: Dive deep into customer behavior with cohort analysis. LTV with Breakdowns & Filters: Gain valuable insights with detailed LTV breakdowns and customizable filters. Retention & Churn: Track customer retention and identify churn patterns. Predicted Revenue: Get a forecast of your future revenue. Benchmarks: Compare your performance against industry benchmarks. 24/7 Support: Our dedicated support team is here to assist you around the clock. With the Advanced Plan, you can also continue to enjoy all the features from our Free Plan, including Full Order History, First vs. Repeat Orders, COGS, Advertising Costs, Automated Ad Account Audit.... [Read more](https://www.softwareadvice.com/email-marketing/lebesgue-profile/#pricing-and-plans)

### Ultimate Plan

$79.00/month

Experience the pinnacle of eCommerce success with Lebesgue's Ultimate Plan. Designed for serious eCommerce entrepreneurs, this plan includes all the powerful features of our Advanced Plan, along with additional advanced tools to propel your business to new heights: All Advanced Features: Access every tool and insight available in our Advanced Plan. Track 3 Competitors: Stay ahead of the competition by monitoring the strategies of three competitors of your choice. Analyze their Facebook/Google Ads, social media presence, and brand awareness to gain a competitive edge. AI Copywriter: Elevate your marketing content with AI-generated copy that boosts Click-Through Rates (CTR), Conversion Rates (CR), and Return on Investment (ROI). CPM Forecast: Get a forecast of your Cost Per Mille (CPM) for advertising campaigns to make informed budget decisions.... [Read more](https://www.softwareadvice.com/email-marketing/lebesgue-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/email-marketing/lebesgue-profile/#pricing-and-plans)

### Product: Lucky Orange

[Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/)

4.70

[(264)](https://www.softwareadvice.com/bi/lucky-orange-profile/reviews/)

Best for:Value for money

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Lucky Orange is a suite of conversion optimization tools designed to help businesses track and engage with visitors using heatmaps, dashboards, live chat, polls and more. Administrators can gain insights into problematic areas within website forms through reports. Lucky Orange allows supervisors to track the number of website visitors in real-time and create conversion funnels using a centralized dashboard. Agents can communicate with other operators, customize the chat widget to establish brand identity and use canned responses to reply to customers' queries. Additionally, managers can set up triggers to display polls, capture visitors' activities and segment recordings based on browser, device, behavior, operating system and other criteria. Lucky Orange facilitates integration with various third-party systems such as Joomla, Magento, Instapage, Shopify, Weebly and more. The product is available on monthly, annual and biennial subscriptions and support is extended via FAQs, documentation, live chat and other online measures.... [Read more](https://www.softwareadvice.com/bi/lucky-orange-profile/)

### Best rated features:

Issue Tracking

5.0

Live Chat

5.0

Customizable Templates

5.0

Widgets

5.0

### Worst rated features:

Keyword Tracking

2.5

[See all features](https://www.softwareadvice.com/bi/lucky-orange-profile/#key-features)

### Free

$0.00/month

### Build

$39.00/month

### Grow

$89.00/month

[See full pricing details](https://www.softwareadvice.com/bi/lucky-orange-profile/#pricing-and-plans)

### Product: Reportei

[Reportei](https://www.softwareadvice.com/bi/reportei-profile/)

4.71

[(241)](https://www.softwareadvice.com/bi/reportei-profile/reviews/)

Best for:Data Visualization

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Reportei is a cloud-based software designed to help businesses integrate with third-party applications and generate professional reports or custom dashboards on a centralized platform. With the Reportei dashboard, professionals can gain an overview of marketing performance across all channels, such as Instagram, Google Ads, YouTube, LinkedIn, Mailchimp and +30 more. Reportei allows businesses to leverage customizable templates for creating dashboards and share them with clients to facilitate stakeholder collaboration.... [Read more](https://www.softwareadvice.com/bi/reportei-profile/)

### Best rated features:

Visual Analytics

5.0

Data Management

5.0

Third-Party Integrations

4.7

Data Visualization

4.7

### Worst rated features:

Data Discovery

3.0

Data Synchronization

4.0

[See all features](https://www.softwareadvice.com/bi/reportei-profile/#key-features)

### Starter

$24.00/month

Discounted annual pricing starts at $240/year for 5 projects.

### Pro

$39.00/month

Discounted annual pricing starts at $390/year for 5 projects.

### Premium

$79.00/month

Discounted annual pricing starts at $790/year for 5 projects.

[See full pricing details](https://www.softwareadvice.com/bi/reportei-profile/#pricing-and-plans)

### Product: Dreamdata

[Dreamdata](https://www.softwareadvice.com/marketing/dreamdata-io-profile/)

4.84

[(55)](https://www.softwareadvice.com/marketing/dreamdata-io-profile/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Dreamdata is a B2B Attribution Platform. You know marketing drives revenue - now you can prove it with numbers you'd stake your reputation on. Unlike traditional B2B attribution, Dreamdata gives you the most complete view of your customer journey anywhere, from first anonymous touch to closed deal. Every insight traces back to its source including those generated by AI. No waiting for Ops. No black-box reporting. - Scalable Reporting: See ROI and attribution across all your GTM activities with numbers leadership will trust. - Campaign Optimization: Know exactly which channels and campaigns drive pipeline, so you invest in what works. - Audience Targeting: Build dynamic audiences from your pipeline data and sync them to your ad platforms. - Conversions Sync: Feed enriched pipeline data back to ad platforms so your campaigns optimize for revenue, not clicks. Try it with your own data before you commit.... [Read more](https://www.softwareadvice.com/marketing/dreamdata-io-profile/)

### Best rated features:

Multi-Channel Marketing

5.0

Data Visualization

5.0

Strategic Planning

5.0

Website Analytics

5.0

[See all features](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#key-features)

### Free

$0.00

Get Started with Foundational B2B Analytics.

### Attribution Advanced

Custom

Pricing available upon request

Advanced analytics features utilizing AI-based attribution. Up to 30 day free trial available.

### Attribution Advanced + Activation Pro

Custom

Pricing available upon request

All Dreamdata Capabilities Unlocked. AI Activation, Advanced Attribution & Optimization. Up to 30 day free trial available.... [Read more](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#pricing-and-plans)

[See full pricing details](https://www.softwareadvice.com/marketing/dreamdata-io-profile/#pricing-and-plans)

### Product: Conductor

[Conductor](https://www.softwareadvice.com/product/79224-Conductor/)

4.74

[(118)](https://www.softwareadvice.com/product/79224-Conductor/reviews/)

Best for:Features

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Conductor is the only end-to-end, enterprise AEO platform built on the industry’s most complete data engine. The unified platform provides unparalleled AEO & SEO intelligence, scaled AI content generation, and real-time website monitoring. From tracking visibility in LLMs to technical health and content optimization, Conductor’s platform empowers teams to increase authority and visibility in AI and traditional search and accelerate digital growth. Conductor was named a Leader in the 2025 Forrester Wave—achieving the highest scores possible in AI-integrated SEO—and was SoftwareReviews’ Gold Medalist in the 2024 Search Engine Optimization Data Quadrant for the fourth consecutive year. Customers include global enterprise brands such as SAP, e.l.f Cosmetics, FedEx, and Mastercard.... [Read more](https://www.softwareadvice.com/product/79224-Conductor/)

### Best rated features:

Real-Time Reporting

5.0

Issue Management

5.0

Website Analytics

5.0

Website Management

5.0

### Worst rated features:

Task Management

3.5

Backlink Monitoring

4.0

Mobile Keywords

4.0

Activity Dashboard

4.0

[See all features](https://www.softwareadvice.com/product/79224-Conductor/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/product/79224-Conductor/#pricing-and-plans)

### Product: Microsoft Clarity

[Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)

4.80

[(56)](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

Microsoft Clarity is a tool that captures how visitors interact with websites. It is free, easy to use, and can be set up quickly. The tool provides heatmaps that highlight the page areas that drive the most visitor engagement. Microsoft Clarity can be used to find out what website elements are working, learn what needs to be fixed, and test new ideas or upgrades.... [Read more](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)

### Best rated features:

Website Analytics

5.0

Dashboard

5.0

Data Import/Export

5.0

Conversion Rate Optimization

5.0

### Worst rated features:

Annotations

3.0

Third-Party Integrations

3.5

[See all features](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/#key-features)

### Product: Semji

[Semji](https://www.softwareadvice.com/product/490063-Semji/)

4.81

[(54)](https://www.softwareadvice.com/product/490063-Semji/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Semji is an AI-powered platform that helps businesses optimize their content for search engine visibility and marketing performance. The platform caters to a wide range of industries such as retail, healthcare, finance, B2B, and media. It is designed for SEO managers, content managers, and chief marketing officers. Semji's key features include AI-powered content optimization. This uses artificial intelligence to help create more efficient and SEO-friendly content. The platform also identifies the best SEO opportunities to improve the visibility of a company's content on Google. Additionally, Semji provides robust reporting and analytics to measure the impact of content on website traffic, customer acquisition, and sales. Another feature of Semji is its multilingual content management capabilities. The platform supports creating and managing content in multiple languages, making it a versatile solution for global businesses. Semji also integrates with over 200 content management systems and open-source solutions, allowing users to leverage the platform's features within their preferred software ecosystem.... [Read more](https://www.softwareadvice.com/product/490063-Semji/)

### Best rated features:

ROI Tracking

5.0

Trend Analysis

4.8

Monitoring

4.8

Content Management

4.7

### Worst rated features:

Audit Management

2.7

Benchmarking

3.0

[See all features](https://www.softwareadvice.com/product/490063-Semji/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/product/490063-Semji/#pricing-and-plans)

### Product: Plytix

[Plytix](https://www.softwareadvice.com/cms/plytix-pim-profile/)

4.71

[(94)](https://www.softwareadvice.com/cms/plytix-pim-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Plytix is a platform built specifically for product content. It gives you one place to manage everything, so it stays organized, accurate, and easy to work with. Bring all your product content, including descriptions, specs, images, and more, into one shared source your team can rely on. No more jumping between spreadsheets, folders, and disconnected tools. Just one place where everything lives and stays up to date. Use built-in AI to generate, update, translate, and optimize product content using your existing data. It also adapts to your brand voice, so everything stays consistent across your catalog. Collaborate in real time, leave comments where the work happens, and control who can view or edit content with roles and permissions. When your content is ready, format it for each sales channel, distribute it where it needs to go, and keep everything in sync with less manual work.... [Read more](https://www.softwareadvice.com/cms/plytix-pim-profile/)

### Best rated features:

Compliance Management

5.0

Data Mapping

5.0

Image Library

5.0

Master Record Management

5.0

### Worst rated features:

Revision History

3.0

Documentation Management

3.9

[See all features](https://www.softwareadvice.com/cms/plytix-pim-profile/#key-features)

### Standard

$0.00/month

Our most popular plan. 75% of newcomers start here and 58% stay here.

### Pro

$499.00/month

Ideal for organizations that need tighter control and consistency.

### Enterprise

Custom

Pricing available upon request

Built for agencies and companies managing multiple brands.

[See full pricing details](https://www.softwareadvice.com/cms/plytix-pim-profile/#pricing-and-plans)

### Product: Upnify CRM

[Upnify CRM](https://www.softwareadvice.com/business-management/upnify-crm-profile/)

4.77

[(64)](https://www.softwareadvice.com/business-management/upnify-crm-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Not available

Software Advice Summary

Upnify CRM is a customer relationship management solution designed by business leaders for the international market. It allows users to track each of your contacts, generating more opportunities that can translate into new business for your company. Upnify provides tools that simplify activities that impact executive work, saving time and increasing efficiency. Change your management skills with Upnify, standardizing the phases of your business process and making a good impression on your potential customers.... [Read more](https://www.softwareadvice.com/business-management/upnify-crm-profile/)

### Best rated features:

Calendar Management

5.0

Activity Dashboard

5.0

Interaction Tracking

5.0

Multi-Channel Communication

5.0

### Worst rated features:

Website Visitor Tracking

2.0

[See all features](https://www.softwareadvice.com/business-management/upnify-crm-profile/#key-features)

### Basic

$17.00/month

[See full pricing details](https://www.softwareadvice.com/business-management/upnify-crm-profile/#pricing-and-plans)

### Product: EngageBay CRM

[EngageBay CRM](https://www.softwareadvice.com/crm/engagebay-profile/)

4.65

[(908)](https://www.softwareadvice.com/crm/engagebay-profile/reviews/)

Best for:Ease of use

### Pricing availability

Free trial: Not available

Free version: Available

Software Advice Summary

EngageBay is an AI-powered all-in-one CRM that helps small businesses and startups manage marketing, sales, and customer service from one simple, affordable platform. Trusted by over 150,000 companies worldwide, EngageBay enables teams to attract, engage, and delight customers with ease. Create content faster with AI-powered email and campaign generation, prioritize leads with AI deal scoring, and boost productivity with smart insights and automated recommendations. From marketing automation and sales CRM to helpdesk and live chat, EngageBay unifies all your growth tools to help you scale efficiently and build lasting customer relationships. Features of EngageBay include email marketing, landing pages, live chat/helpdesk, ticketing, telephony, appointment scheduling, contact management and more. It comes with a built-in CRM, which allows firms to manage and track all activities across customers, leads and deals as they proceed through pipelines. Additionally, it provides marketing capabilities for users to generate leads through automated email templates, customizable forms/popups, social media engagement and more. EngageBay enables businesses to use Zapier and Xero integration to connect the platform with several third-party applications such as Salesforce, Intercom, MailChimp, Hubspot and more. Pricing is available on monthly subscriptions and support is extended via documentation, phone and email.... [Read more](https://www.softwareadvice.com/crm/engagebay-profile/)

### What users love

-   Responsive and helpful support team
-   Affordable and feature-rich plans
-   Intuitive and user-friendly interface

### To take in mind

-   Email deliverability and limitations
-   Limited reporting and analytics depth

### Best rated features:

Responsive Web Design

5.0

Multi-Campaign

5.0

Customer Engagement

5.0

Service Level Agreement (SLA) Management

5.0

[See all features](https://www.softwareadvice.com/crm/engagebay-profile/#key-features)

### Product: Smartlook

[Smartlook](https://www.softwareadvice.com/product-analytics/smartlook-profile/)

4.68

[(136)](https://www.softwareadvice.com/product-analytics/smartlook-profile/reviews/)

Best for:Customer support

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Smartlook is a cloud- and mobile-based quantitative analytics solution that helps businesses of all sizes with user behavior and insights. Smartlook answers the ‘what’ and ‘why’ behind every user action. Primary features of the software include visitor recordings, event tracking, funnels and heatmaps. Smartlook provides the option of replaying video sessions to identify customers, see Javascript errors and share recordings within the team. It also features a visitor journey module, which helps users with app integration and recordings segmentation with right filters. Automated event tracking enables businesses to know how visitors perform certain tasks, and conversion funnels provide reports on leads. Primarily used by industries including digital agencies, travel, gaming, health care, education and media, Smartlook provides support via documentation and email. It integrates with many platforms and tools including Google Analytics, Zendesk, Instapage, Intercom, Shopify, Gambio, Blogger, Magento and Google Tag Manager.... [Read more](https://www.softwareadvice.com/product-analytics/smartlook-profile/)

### Best rated features:

Collaboration Tools

5.0

Text Analysis

5.0

Engagement Tracking

5.0

Search/Filter

5.0

### Worst rated features:

Dynamic Content

2.0

Screen Activity Recording

4.0

[See all features](https://www.softwareadvice.com/product-analytics/smartlook-profile/#key-features)

### Free

$0.00/month

Ideal for startups & small projects. Use this plan to monitor websites & mobile apps.

### Pro

$55.00/month

This plan is specifically designed to cater to the needs of mid-market companies.

### Enterprise

Custom

Pricing available upon request

This plan presents a comprehensive and effective solution for large businesses.

[See full pricing details](https://www.softwareadvice.com/product-analytics/smartlook-profile/#pricing-and-plans)

### Product: Simple Analytics

[Simple Analytics](https://www.softwareadvice.com/bi/simple-analytics-profile/)

4.80

[(46)](https://www.softwareadvice.com/bi/simple-analytics-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

Simple Analytics is a web analytics tool that is GDPR-compliant 'out of the box.' It's the only privacy-first alternative to Google Analytics. Teams can gain insights into website performances and receive weekly or monthly reports via email.... [Read more](https://www.softwareadvice.com/bi/simple-analytics-profile/)

### Best rated features:

Website Analytics

5.0

Activity Dashboard

4.7

Reporting/Analytics

4.7

Data Management

4.6

### Worst rated features:

Customer Journey Mapping

3.9

[See all features](https://www.softwareadvice.com/bi/simple-analytics-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/bi/simple-analytics-profile/#pricing-and-plans)

### Product: LogRocket

[LogRocket](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/)

4.89

[(28)](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience. Using LogRocket, software teams can fix user-reported issues faster, de-noise their error alerts, and see the "why" behind their product analytics graphs and funnels. Make sure your team is focusing on the digital experience issues with the biggest impact at all times. And now, with the release our machine learning functionality, LogRocket Galileo, you'll automatically get alerted to the most pressing issues without having to dig.... [Read more](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/)

### Best rated features:

Data Import/Export

5.0

Usage Tracking/Analytics

5.0

Conversion Tracking

5.0

Funnel Analysis

5.0

### Worst rated features:

Visual Analytics

2.0

Engagement Tracking

3.0

[See all features](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/#key-features)

### Basic

$99.00/month

[See full pricing details](https://www.softwareadvice.com/application-performance-manage/logrocket-profile/#pricing-and-plans)

### Product: Bloomreach

[Bloomreach](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

4.77

[(56)](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/reviews/)

### Pricing availability

Free trial: Not available

Free version: Not available

Software Advice Summary

We want to help you to make full use of our tools so that you're set up for winning from day zero. Bloomreach connects the dots between the core parts of the commerce experience to engage, inspire, and convert your customers for life. Welcome to true personalization— finally. Bloomreach focuses on the foundational elements of the commerce experience by putting core elements under the same roof, helping teams align and focus on today’s most important commerce goal: delighting and retaining the customer. Transformative commerce is fueled by personalization — content and products put in front of the right customer, at the right time. Bloomreach enables that level of personalization by combining the power of unified customer and product data with the speed and scale of AI-optimization, helping your brand deliver customer journeys so personalized, they feel like magic.... [Read more](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/)

### Best rated features:

CRM

5.0

Email Tracking

5.0

Third-Party Integrations

5.0

Data Security

5.0

### Worst rated features:

Campaign Analytics

3.0

Segmentation

4.0

[See all features](https://www.softwareadvice.com/marketing/bloomreach-experience-manager-profile/#key-features)

### Product: ConvertCart

[ConvertCart](https://www.softwareadvice.com/web-analytics/convertcart-profile/)

4.82

[(45)](https://www.softwareadvice.com/web-analytics/convertcart-profile/reviews/)

### Pricing availability

Free trial: Available

Free version: Available

Software Advice Summary

ConvertCart is a website monitoring solution that helps businesses streamline processes related to a/b testing, funnel analytics, click tracking, personalization campaigns, and more on a centralized platform. It allows team members to utilize the built-in segmentation engine to personalize website experience based on location, behavior, device, and visit frequency. ConvertCart enables staff members to utilize the on-site messaging tool to gain insights into exit intent, distribute time-bound offers, and set up email opt-in, optimizing overall visitor engagement. It lets employees simplify product discovery for end-users via intelligent search, product selection wizard, and product recommendations. Additionally, supervisors can conduct surveys, generate heat maps, and manage click tracking to gain insights into overall website performance. ConvertCart facilitates integration with several third-party solutions, such as WooCommerce, BigCommerce, Shopify, OpnCart, SquareSpace, and more. Pricing is available on request and support is extended via email, phone, FAQs, and other online measures.... [Read more](https://www.softwareadvice.com/web-analytics/convertcart-profile/)

### Best rated features:

Time on Site Tracking

5.0

Product Recommendations

5.0

Conversion Rate Optimization

5.0

Campaign Management

4.9

### Worst rated features:

Reporting/Analytics

2.5

Site Search Tracking

3.0

Audience Targeting

3.7

[See all features](https://www.softwareadvice.com/web-analytics/convertcart-profile/#key-features)

### Basic

Custom

Pricing available upon request

[See full pricing details](https://www.softwareadvice.com/web-analytics/convertcart-profile/#pricing-and-plans)

1

[2](https://www.softwareadvice.com/web-analytics/?page=2)[3](https://www.softwareadvice.com/web-analytics/?page=3)[4](https://www.softwareadvice.com/web-analytics/?page=4)[5](https://www.softwareadvice.com/web-analytics/?page=5)

...

[10](https://www.softwareadvice.com/web-analytics/?page=10)

## Popular Comparisons

[

Similarweb vs Google Analytics 360

](https://www.softwareadvice.com/bi/google-analytics-profile/vs/similarweb-pro/)[

EngageBay CRM vs Pipedrive

](https://www.softwareadvice.com/crm/engagebay-profile/vs/pipedrive/)[

AccuRanker vs Semrush

](https://www.softwareadvice.com/marketing/accuranker-profile/vs/semrush/)[

Lucky Orange vs Hotjar

](https://www.softwareadvice.com/website-monitoring/hotjar-profile/vs/lucky-orange/)[

Ahrefs vs SEO PowerSuite

](https://www.softwareadvice.com/marketing/ahrefs-profile/vs/seo-powersuite/)[

Looker vs Domo

](https://www.softwareadvice.com/bi/domo-profile/vs/looker/)

## Your Guide to Top Web Analytics Software, May 2023

Software Advice uses reviews from real software users to highlight the top-rated Web Analytics products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Lucky Orange](https://www.softwareadvice.com/bi/lucky-orange-profile/)
-   [Contentsquare](https://www.softwareadvice.com/customer-experience/contentsquare-profile/)
-   [Simple Analytics](https://www.softwareadvice.com/bi/simple-analytics-profile/)
-   [Microsoft Clarity](https://www.softwareadvice.com/qualitative-data-analysis/microsoft-clarity-profile/)
-   [Serviceform](https://www.softwareadvice.com/ab-testing/serviceform-profile/)
-   [Matomo](https://www.softwareadvice.com/bi/matomo-profile/)
-   [Mouseflow](https://www.softwareadvice.com/heatmap/mouseflow-profile/)
-   [Smartlook](https://www.softwareadvice.com/product-analytics/smartlook-profile/)
-   [Hotjar](https://www.softwareadvice.com/website-monitoring/hotjar-profile/)
-   [TWIPLA](https://www.softwareadvice.com/web-analytics/visitor-analytics-profile/)
-   [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/)
-   [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

As a business, it’s necessary to measure the performance of your website. How many daily visitors do you get? How many of those visitors convert into customers? How much revenue is your website generating?

You can’t have answers to these and related questions unless you track your website’s metrics, such as the number of page views, average time on page, and overall session duration. Web analytics software lets you track these metrics and provides real-time insights to optimize your website content according to the needs of visitors.

There are different types of website analytics tools available on the market, but one size doesn’t fit all. To help you, we’ve created a buyers guide that has all the information you’ll need to make the right software choice for your business.

Here’s what we’ll cover:

-   [What is web analytics software?](#Whatiswebanalyticssoftware)
    
-   [Common features of web analytics software](#Commonfeaturesofwebanalyticssoftware)
    
-   [What type of buyer are you?](#Whattypeofbuyerareyou)
    
-   [Benefits of web analytics software](#Benefitsofwebanalyticssoftware)
    
-   [Key considerations when selecting web analytics software](#Keyconsiderationswhenselectingwebanalyticssoftware)
    
-   [Market trends to understand](#Markettrendstounderstand)
    

## What is web analytics software?

Web analytics software is a software tool that helps measure, collect, analyze, and report website traffic and usage data. It lets you track visitor activity, including their location, how they found your site, the time they spend on your site, and the actions they take on your website. It also tracks metrics such as the web traffic source, pages per session, bounce rate, conversion rate, and number of social media shares.

Web analytics tools can help you understand potential traffic opportunities through keyword tracking. They can collect data from search engines, third-party websites, and other sources to predict what type of content is likely to generate more click-through rates, social shares, and on-page clicks.

_Tracking site visitors using_ [Google Analytics](https://www.softwareadvice.com/bi/google-analytics-profile/) _(_[Source](https://www.softwareadvice.com/bi/google-analytics-profile/)_)_

## Common features of web analytics software

Here are some common features to look out for when choosing web analytics software.

**Feature**

**Description**

Clickstream analysis

Track and measure website metrics such as the number of page views, average time spent on a page, bounce rate, and click rate.

Attribution management

Track conversion paths by channel—i.e., which channels (e.g., social media, organic, or paid advertisements) are driving traffic to your website.

Tag management

Collect and share user data between your website and third-party sites via snippets of codes that perform specific tasks such as setting up cookies or integrating third-party widgets.

Benchmarking

Compare the performance of your website against competitor or industry benchmarks, based on parameters such as the average time on site, click-through rate, and revenue per session.

Campaign management

Track the results of marketing campaigns through A/B and multivariate testing. Create two versions of key campaign webpages to compare which is performing better.

Dashboards and reporting

Report key metrics such as the number of page views, conversion rate, and bounce rate using data visualization capabilities and shareable dashboards.

## What type of buyer are you?

While web analytics tools help all kinds of businesses, some firms tend to use them more than others to ensure sales and competitive advantage. Most buyers belong to one of the following categories:

-   **Online or digital businesses:** Internet-based companies and ecommerce firms need web analytics tools to not only measure website traffic but also track shopping cart abandonments, visits to “pay-per-click” pages, and failed online payments, all of which directly affect revenue. They also need to track visitors for lead generation and sales growth. These buyers should invest in a web analytics tool that helps track and report multiple metrics and can integrate with their existing tools such as [customer relationship management (CRM)](https://www.softwareadvice.com/crm/) or [marketing software](https://www.softwareadvice.com/category/4630-marketing/). Attribution management, tag management, and reporting are the key features these buyers should look for in the software they purchase.
    
-   **Nondigital businesses:** For businesses that maintain a website purely for informational purposes, tracking metrics such as cart abandonment or failed payments isn’t an absolute necessity. These buyers need a web analytics solution to track customer engagement (e.g., time spent on a page, number of social media shares) and lead collection. They should opt for a basic version of web analytics software or choose a software tool such as [landing page](https://www.softwareadvice.com/landing-page/) or [CRM software](https://www.softwareadvice.com/crm/) with embedded web analytics features. Clickstream analytics to track metrics such as page views, time on site, and repeat sessions is a key feature they should consider.
    

## Benefits of web analytics software

Let’s discuss some of the key benefits of using a website analytics tool.

-   **Understand your audience better:** Web analytics software helps you understand your customers better—what type of content they find engaging, what topics they search for, which channels they use frequently, etc. This can help you build more accurate buyer personas and create content that helps increase your web conversion rate.
    
-   **Define and track key performance indicators of your website:** Without the right web analytics tool, you’ll not be able to understand if your website is bringing in more revenue. Website analytics software helps track key website performance indicators such as page sessions and the bounce rate over a period of time as well as benchmark these against competitor data. This lets you measure profitability by comparing your ROI against the investment required for creating and maintaining your website.
    
-   **Refine your content marketing goals and strategy:** Website analytics tools provide insights that can help create specific, measurable, achievable, realistic, and timely (SMART) content marketing goals and refine your strategy to better achieve those goals. For example, if you want to double the number of leads generated from your web content, web analytics software can help identify where within your webpage you should embed a lead form to have a better chance of capturing customer data.
    

## Key considerations when selecting web analytics software

With plenty of software solutions available on the market, choosing the right one can feel overwhelming. Let’s talk about the key factors you should consider when selecting a website analytic tool.

-   **Cloud vs. on-premise software:** The choice between a cloud-based web analytics platform or an on-premise solution is a key decision you should make early on in the purchase process. On-premise tools allow you to customize the product and offer more control over the website data you collect, but they can be difficult to maintain and update if you don’t have an IT team. Cloud-based solutions, on the other hand, are easier to set up and scale but often don’t allow you a choice regarding data control, storage, or processing (e.g., where your data warehouse or center will be located).
    
-   **Stand-alone vs. embedded web analytics tools:** You can choose between a dedicated web analytics tool or a software solution such as [CRM](https://www.softwareadvice.com/crm/), [content management](https://www.softwareadvice.com/cms/), or [business intelligence (BI)](https://www.softwareadvice.com/bi/) that offers built-in web analytics capabilities. Stand-alone tools offer a broader range of features and are a good option for businesses that extensively use web analytics metrics to drive their digital marketing strategies. Embedded web analytics tools are a good option for small businesses that are looking for software to explore various functions including how website traffic metrics can help their marketing processes. Also, embedded tools track basic web metrics such as the number of page sessions, whereas stand-alone platforms support advanced functions such as tracking traffic sources, repeat sessions, and clicks on the website.
    
-   **Free vs. paid web analytics solutions:** Free tools or free plans are a great way to get started, but they have limitations in their features and capabilities. Free software plans can limit web tracking to a certain number of pages and metrics. Paid plans, on the other hand, offer better integrations, customer support, and reporting and data visualization capabilities. If you’re opting for a paid tool or paid plan, ensure it is within your budget and offers good ROI. Research and compare the features of multiple paid tools to select one that balances your needs and budget.
    

## Market trends to understand

Understanding website analytics software market trends can help you make a better purchase decision. Here are some recent trends you should be aware of.

-   **Emphasis on digital marketing efforts is driving demand for web analytics tools.** With customers increasingly using online channels to interact with businesses, the emphasis on [digital marketing and marketing automation](https://www.mordorintelligence.com/industry-reports/web-analytics-market) has increased. Web analytics platforms can help measure digital marketing efforts and track how they assist with conversion. Ecommerce firms are using web analytics tools to track cart abandonment and get actionable insights into site visitors and traffic sources to improve sales.
    
-   **Demand for mobile analytics is expected to increase.** Mobile analytics involves collecting user behavior data for mobile apps. With an increase in the number of customers using mobile devices to visit websites and make online purchases, [demand for mobile analytics software and features](https://www.alliedmarketresearch.com/web-analytics-market-A05971) is also increasing. Understanding the buying patterns of prospects and customers on mobile platforms is helping businesses improve their sales and conversion.
    
-   **Data privacy regulations are impacting the web analytics software market.** Collecting user details from the web has raised a storm of questions around [data privacy violations](https://piwik.pro/blog/how-will-gdpr-affect-your-web-analytics-tracking/). Countries have enacted strict regulations such as GDPR to give customers more control over how their data is used, processed, and stored. With countries strengthening their online data privacy rules, companies are investing in web analytics tools that are compliant with international and local regulations. Accordingly, software vendors are ensuring their offerings are achieving compliance with privacy laws.
    

**_Note:_** _The application selected in this article is an example to show a feature in context and is not intended as an endorsement or recommendation. It has been obtained from sources believed to be reliable at the time of publication._

### Related Web Analytics Software

-   [AI Marketing Tools Software](https://www.softwareadvice.com/ai-marketing-tools/)
-   [MRM Software](https://www.softwareadvice.com/marketing/mrm-comparison/)
-   [Market Research Software](https://www.softwareadvice.com/market-research/)
-   [Marketing Analytics Software](https://www.softwareadvice.com/marketing/analytics-tools-comparison/)
-   [Marketing Attribution Software](https://www.softwareadvice.com/marketing-attribution/)
-   [Marketing Planning Software](https://www.softwareadvice.com/marketing-planning/)
-   [Mobile Analytics Software](https://www.softwareadvice.com/mobile-analytics/)