--- title: "Best Predictive Analytics Software - 2026 Reviews & Pricing" description: "Find the best Predictive Analytics Software for your organization. Compare top Predictive Analytics Software systems with customer reviews, pricing, and free demos." source_url: "https://www.softwareadvice.com/bi/predictive-analytics-comparison/" page_type: "subcategory" language: "en" --- [Home](https://www.softwareadvice.com/) / Predictive Analytics Software Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee. # Best Predictive Analytics Software of 2026 Updated November 5, 2026 On this page 1. Popular Comparisons 2. Buyers Guide 3. Related Software Filter products 322 results ### Compare Products Showing 1 - 25 of 322 products #### Company Size - Self-Employed - 2-10 - 11-50 - 51-200 - 201-500 - 501-1000 - 1000+ #### Pricing Options - $$$$$ - $$$$$ - $$$$$ - $$$$$ - $$$$$ ### Compare Products Sort by **Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals. **Reviews**: Sorts listings by the number of user reviews we have published, greatest to least. **Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest. **Alphabetically (A-Z)**: Sorts listings by product name from A to Z. ### [SAS Viya](/data-catalog/sas-viya-profile/) - Overall rating: 4.4/5 - Reviews: 12 - Free trial: Available - Free demo: Not available #### Overview SAS Viya is a cloud-native platform designed for data analytics, machine learning and data management. It supports organizations in industries such as banking, insurance, [Read more](/data-catalog/sas-viya-profile/) #### Features ##### Best rated features - Workflow Management: 5/5 - Self-service Analytics: 5/5 - Modeling & Simulation: 5/5 - Configurable Workflow: 5/5 ##### Worst rated features - Real-Time Analytics: 2/5 - Data Connectors: 2/5 - Visual Discovery: 2/5 - Data Extraction: 3/5 [See all features](/data-catalog/sas-viya-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/data-catalog/sas-viya-profile/#pricing-and-plans) --- ### [Google Cloud](/compliance/google-cloud-platform-profile/) - Overall rating: 4.7/5 - Reviews: 2,342 - Best for: Mid-size businesses - Free trial: Available - Free demo: Not available #### Overview Google Cloud is a suite of cloud computing services that allows businesses to build, deploy, and scale applications. The platform caters to a wide range of industries, such as [Read more](/compliance/google-cloud-platform-profile/) ##### What users love - Scalable and reliable data storage - User-friendly interface and setup - Comprehensive security and permissions ##### To take in mind - Complex and unpredictable pricing - Steep learning curve for beginners - Limited and slow customer support #### Features ##### Best rated features - Pre-built Templates: 5/5 - Policy Management: 5/5 - Scheduling: 5/5 - Reminders: 5/5 ##### Worst rated features - Release Management: 3/5 - In-Database Processing: 3/5 - Testing/QA Management: 3/5 - Offline Access: 3/5 [See all features](/compliance/google-cloud-platform-profile/#key-features) #### Pricing ##### Free - Price: Custom - Pricing available upon request - New customers get $300 in free credits to fully explore and conduct an assessment of Google Cloud. ##### Pay as You Go - Price: Custom - Pricing available upon request [See full pricing details](/compliance/google-cloud-platform-profile/#pricing-and-plans) --- ### [Alteryx](/bi/alteryx-profile/) - Overall rating: 4.8/5 - Reviews: 102 - Best for: Features - Free trial: Available - Free demo: Not available #### Overview Alteryx Designer is a desktop-based self-service data profiling, preparation, blending, and analytics product used to create visual workflows or analytic processes through an [Read more](/bi/alteryx-profile/) #### Features ##### Best rated features - Query Builder: 5/5 - Storytelling: 5/5 - Modeling & Simulation: 5/5 - Profitability Analysis: 5/5 ##### Worst rated features - Visual Analytics: 3/5 - Data Visualization: 3.5/5 - Statistical Process Control: 4/5 - Self-service Analytics: 4/5 [See all features](/bi/alteryx-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/bi/alteryx-profile/#pricing-and-plans) --- ### [Logility Platform](/scm/logility-voyager-profile/) - Overall rating: 4.6/5 - Reviews: 98 - Free trial: Not available - Free demo: Not available #### Overview Logility is a market-leading provider of AI-first supply chain management solutions engineered to help organizations build sustainable digital supply chains that improve people’s [Read more](/scm/logility-voyager-profile/) #### Features ##### Best rated features - Visual Analytics: 5/5 - Audit Management: 5/5 - Vendor Management: 5/5 - API: 5/5 ##### Worst rated features - IoT Integration: 4/5 - Product Identification: 4/5 - Predictive Analytics: 4/5 - Multi-Channel Management: 4/5 [See all features](/scm/logility-voyager-profile/#key-features) --- ### [Lityx](/artificial-intelligence/lityxiq-profile/) - Overall rating: 5/5 - Reviews: 10 - Starting price: $58,000.00/year - Free trial: Available - Free demo: Available #### Overview LityxIQ is a cloud-based advanced analytics platform for organizations of all sizes. It is an automated machine learning platform, which automates reporting, modeling, and [Read more](/artificial-intelligence/lityxiq-profile/) #### Features ##### Best rated features - Predictive Analytics: 4.9/5 - Multivariate Analysis: 4.8/5 - Performance Metrics: 4.8/5 - Machine Learning: 4.8/5 ##### Worst rated features - Data Visualization: 3.3/5 [See all features](/artificial-intelligence/lityxiq-profile/#key-features) #### Pricing ##### Basic - Price: $58,000.00/year [See full pricing details](/artificial-intelligence/lityxiq-profile/#pricing-and-plans) --- ### [Wolfram Mathematica](/sales-forecasting/wolfram-mathematica-profile/) - Overall rating: 4.6/5 - Reviews: 169 - Starting price: $335.00one time - Best for: Value for money - Free trial: Available - Free demo: Not available #### Overview Wolfram Mathematica is a technical computing solution that provides businesses of all sizes with tools for image processing, data visualization and theoretic experiments. The [Read more](/sales-forecasting/wolfram-mathematica-profile/) #### Features ##### Best rated features - Dashboard: 5/5 - Neural Network Modeling: 5/5 - Data Visualization: 4.7/5 - Visual Analytics: 4.6/5 ##### Worst rated features - Ad hoc Reporting: 3.7/5 - Customizable Dashboard: 3.8/5 - Self-paced Learning: 4/5 [See all features](/sales-forecasting/wolfram-mathematica-profile/#key-features) #### Pricing ##### Basic - Price: $335.00one time [See full pricing details](/sales-forecasting/wolfram-mathematica-profile/#pricing-and-plans) --- ### [Microsoft Power BI](/bi/microsoft-power-bi-profile/) - Overall rating: 4.6/5 - Reviews: 1,896 - Starting price: $10.00/month - Best for: Data Visualization - Free trial: Not available - Free demo: Not available #### Overview Microsoft Power BI is a comprehensive data visualization tool that forms part of the Power Platform suite of products. Power BI enables users to connect to and visualize data from [Read more](/bi/microsoft-power-bi-profile/) ##### What users love - Comprehensive data analysis capabilities - Interactive and visual dashboards - Flexible and interactive reporting ##### To take in mind - Steep usability challenges for beginners - Complex and costly licensing - Significant learning curve for mastery #### Features ##### Best rated features - Ad hoc Analysis: 5/5 - Charting: 5/5 - Activity Dashboard: 4.8/5 - Data Visualization: 4.7/5 [See all features](/bi/microsoft-power-bi-profile/#key-features) --- ### [Lumenore](/bi/lumenore-profile/) - Overall rating: 4.8/5 - Reviews: 11 - Starting price: $50.00/month - Free trial: Not available - Free demo: Not available #### Overview Discover actionable insights in your data silos! Lumenore democratizes business intelligence with no-code analytics. Empower your entire team to derive insights from data - giving [Read more](/bi/lumenore-profile/) #### Features ##### Best rated features - Single Page View: 5/5 - Workflow Management: 5/5 - Data Migration: 5/5 - Alerts/Notifications: 5/5 ##### Worst rated features - Scorecards: 4/5 - KPI Monitoring: 4/5 - Functions/Calculations: 4/5 - Search/Filter: 4/5 [See all features](/bi/lumenore-profile/#key-features) --- ### [InsightSquared](/bi/insightsquared-profile/) - Overall rating: 4.6/5 - Reviews: 51 - Free trial: Available - Free demo: Not available #### Overview InsightSquared is the sales intelligence solution. InsightSquared provides sales leaders with the operating system to run their team, produce reliable forecasts, measure rep [Read more](/bi/insightsquared-profile/) #### Features ##### Best rated features - Ad hoc Reporting: 5/5 - Forecasting: 5/5 - Dashboard: 5/5 - Key Performance Indicators: 5/5 ##### Worst rated features - Data Import/Export: 4/5 [See all features](/bi/insightsquared-profile/#key-features) #### Pricing ##### Basic - Price: Custom - Pricing available upon request [See full pricing details](/bi/insightsquared-profile/#pricing-and-plans) --- ### [KNIME Analytics Platform](/bi/knime-analytics-platform-profile/) - Overall rating: 4.6/5 - Reviews: 26 - Starting price: €0.00 - Free trial: Not available - Free demo: Not available #### Overview KNIME empowers all data users to build, collaborate, and upskill on data science. KNIME offers complete support across the data science life cycle, from creating analytical models [Read more](/bi/knime-analytics-platform-profile/) #### Features ##### Best rated features - Big Data Analytics: 5/5 - Dashboard Creation: 5/5 - Workflow Management: 5/5 - Data Transformation: 5/5 ##### Worst rated features - Third-Party Integrations: 4/5 - Data Extraction: 4/5 [See all features](/bi/knime-analytics-platform-profile/#key-features) --- ### [Splunk Enterprise](/aiops-platforms/splunk-enterprise-profile/) - Overall rating: 4.6/5 - Reviews: 268 - Best for: Enterprise businesses - Free trial: Available - Free demo: Available #### Overview The Splunk Enterprise platform allows users to process and index most forms of data in their native format. It includes data indexing tools, which enable users to locate specific [Read more](/aiops-platforms/splunk-enterprise-profile/) ##### What users love - Custom dashboards for real-time monitoring - Centralized and reliable log handling - Versatile and scalable data analytics ##### To take in mind - Expensive for many organizations #### Features ##### Best rated features - Encryption: 5/5 - Anomaly/Malware Detection: 5/5 - Task Management: 5/5 - Activity Monitoring: 5/5 ##### Worst rated features - Data Aggregation: 3/5 [See all features](/aiops-platforms/splunk-enterprise-profile/#key-features) #### Pricing ##### Pricing - Price: Custom - Pricing available upon request - Splunk offers the following pricing models: - Workload Pricing - Aligns costs with compute capacity [See full pricing details](/aiops-platforms/splunk-enterprise-profile/#pricing-and-plans) --- ### [Infoveave](/product/461430-infoveave/) - Overall rating: 5/5 - Reviews: 5 - Starting price: ₹100.00/month - Free trial: Not available - Free demo: Not available #### Overview Infoveave is a data platform that integrates data automation, analytics, and AI capabilities to transform raw data into actionable insights. It is used by organizations in [Read more](/product/461430-infoveave/) #### Features ##### Best rated features - Multiple Data Sources: 5/5 - Real-Time Monitoring: 5/5 - Data Extraction: 5/5 - Access Controls/Permissions: 5/5 [See all features](/product/461430-infoveave/#key-features) --- ### [Rapid Insight Construct](/bi/rapid-insight-profile/) - Overall rating: 5/5 - Reviews: 5 - Starting price: $4,000.00/year - Free trial: Not available - Free demo: Not available #### Overview Rapid Insight is an on-premise Business Intelligence solutions for higher education institutions and fundraising, healthcare and data science corporations. The suite of [Read more](/bi/rapid-insight-profile/) --- ### [Tableau](/bi/tableau-profile/) - Overall rating: 4.6/5 - Reviews: 2,364 - Starting price: $15.00/month - Best for: Small businesses - Free trial: Available - Free demo: Not available #### Overview Tableau is a visual analytics platform that helps organizations of all sizes — from non-profits to global enterprises — across industries including healthcare, financial services, [Read more](/bi/tableau-profile/) ##### What users love - Powerful and flexible visualizations - Robust data integration capabilities - Customizable and interactive dashboards ##### To take in mind - Complex interface and navigation - Expensive licensing and scaling - Steep learning and training demands #### Features ##### Best rated features - Multivariate Analysis: 5/5 - Compliance Tracking: 5/5 - Data Migration: 5/5 - Customizable Fields: 5/5 ##### Worst rated features - Text Analysis: 1/5 - Generative AI: 2/5 - Multi-Channel Attribution: 3.5/5 [See all features](/bi/tableau-profile/#key-features) #### Pricing ##### Tableau Viewer - Price: $15.00/month ##### Tableau Explorer - Price: $42.00/month ##### Tableau Creator - Price: $75.00/month [See full pricing details](/bi/tableau-profile/#pricing-and-plans) --- ### [Decile](/bi/decile-profile/) - Overall rating: 4.8/5 - Reviews: 9 - Starting price: $800.00/month - Free trial: Not available - Free demo: Not available #### Overview Decile harnesses the power of customer data to deliver business intelligence and customer insights proven to drive profitability. Decile's extensive capabilities unlock the [Read more](/bi/decile-profile/) #### Features ##### Best rated features - Dashboard: 4.9/5 - Visual Analytics: 4.9/5 - Self Service Data Preparation: 4.6/5 [See all features](/bi/decile-profile/#key-features) --- ### [Anodot](/artificial-intelligence/anodot-profile/) - Overall rating: 4.6/5 - Reviews: 25 - Starting price: $1,000.00 - Free trial: Available - Free demo: Not available #### Overview Anodot is a cloud-based business intelligence solution that enables organizations to monitor data processes and detect anomalies using artificial intelligence and machine learning [Read more](/artificial-intelligence/anodot-profile/) #### Features ##### Best rated features - Performance Metrics: 5/5 - Remediation Management: 5/5 - Data Connectors: 5/5 - Multiple Site Management: 5/5 ##### Worst rated features - Data Visualization: 4/5 - Monitoring: 4/5 - User Management: 4/5 [See all features](/artificial-intelligence/anodot-profile/#key-features) #### Pricing ##### Basic - Price: $1,000.00 [See full pricing details](/artificial-intelligence/anodot-profile/#pricing-and-plans) --- ### [Board](/product/1931-BOARD/) - Overall rating: 4.5/5 - Reviews: 138 - Best for: Ease of use - Free trial: Not available - Free demo: Not available #### Overview Board is designed for enterprises whose financial and operational plans depend on one another but are managed across separate teams, systems, or planning cycles. It is particularly [Read more](/product/1931-BOARD/) #### Features ##### Best rated features - API: 5/5 - Benchmarking: 5/5 - Goal Setting/Tracking: 5/5 - Milestone Tracking: 5/5 ##### Worst rated features - Visual Analytics: 2/5 - Version Control: 3/5 [See all features](/product/1931-BOARD/#key-features) --- ### [FYIsoft](/accounting/fyisoft-profile/) - Overall rating: 5/5 - Reviews: 3 - Starting price: $200.00/month - Free trial: Not available - Free demo: Not available #### Overview FYIsoft enables finance and accounting teams to speed and simplify the financial close and make better data-driven decisions with its integrated platform for financial reporting, [Read more](/accounting/fyisoft-profile/) --- ### [Aurora LightZ](/sales-forecasting/aurora-lightz-profile/) - Overall rating: 5/5 - Reviews: 2 - Starting price: $349.95/month - Free trial: Available - Free demo: Not available #### Overview Aurora LightZ elevates forecasts and planning with AI-Enabled analytics in an intuitive/no-code platform. Just load data and LightZ AI automatically builds a model complete with [Read more](/sales-forecasting/aurora-lightz-profile/) #### Pricing ##### Basic - Price: $349.95/month [See full pricing details](/sales-forecasting/aurora-lightz-profile/#pricing-and-plans) --- ### [JMP](/bi/jmp-profile/) - Overall rating: 4.5/5 - Reviews: 53 - Starting price: $1,390.00/year - Free trial: Available - Free demo: Not available #### Overview JMP is an on-premise data analytics solution that helps scientists, engineers and data explorers understand complex data relationships and visualize them via interactive [Read more](/bi/jmp-profile/) #### Features ##### Best rated features - Reporting & Statistics: 5/5 - Data Import/Export: 5/5 - Data Analysis Tools: 5/5 - Performance Metrics: 5/5 ##### Worst rated features - Statistical Simulation: 1/5 - Association Discovery: 2.5/5 - KPI Monitoring: 3/5 [See all features](/bi/jmp-profile/#key-features) #### Pricing ##### Basic - Price: $1,390.00/year - Bulk discounts available ##### JMP Pro - Price: $8,820.00/year - Bulk discounts available ##### JMP Clinical - Price: $8,820.00/year - Bulk discounts available [See full pricing details](/bi/jmp-profile/#pricing-and-plans) --- ### [CB Insights](/bi/cb-insights-profile/) - Overall rating: 4.7/5 - Reviews: 3 - Starting price: $0.00/year - Free trial: Available - Free demo: Not available #### Overview CB Insights is a market intelligence solution that enables businesses to view and analyze data across a variety of industries including investment banking, venture capital, [Read more](/bi/cb-insights-profile/) #### Features ##### Best rated features - Multiple Data Sources: 5/5 - Data Import/Export: 5/5 - Reporting/Analytics: 5/5 - Dashboard: 3/5 [See all features](/bi/cb-insights-profile/#key-features) #### Pricing ##### 10 day free trial - Price: $0.00/year [See full pricing details](/bi/cb-insights-profile/#pricing-and-plans) --- ### [Accern](/artificial-intelligence/accern-profile/) - Overall rating: 5/5 - Reviews: 1 - Starting price: $7,500.00/month - Free trial: Not available - Free demo: Not available #### Overview Accern empowers domain experts and business analysts to extract the most accurate insights from massive streams of unstructured text data–including news, social media, industry [Read more](/artificial-intelligence/accern-profile/) #### Features ##### Best rated features - Machine Learning: 5/5 - Sentiment Analysis: 5/5 - Search/Filter: 5/5 [See all features](/artificial-intelligence/accern-profile/#key-features) --- ### [OpenText Analytics Cloud](/bi/opentext-magellan-profile/) - Overall rating: 5/5 - Reviews: 1 - Starting price: $0.01 - Free trial: Available - Free demo: Not available #### Overview OpenText Magellan is a predictive analytics platform powered by artificial intelligence (AI) and machine learning. The platform is designed to help businesses across various [Read more](/bi/opentext-magellan-profile/) #### Pricing ##### Basic - Price: $0.01 [See full pricing details](/bi/opentext-magellan-profile/#pricing-and-plans) --- ### [Pecan](/bi/pecan-profile/) - Overall rating: 5/5 - Reviews: 1 - Starting price: $950.00/month - Free trial: Available - Free demo: Not available #### Overview Founded in 2018, Pecan is a cutting-edge predictive analytics platform that leverages its pioneering Predictive GenAI technology to eliminate obstacles to AI adoption. Pecan [Read more](/bi/pecan-profile/) #### Pricing ##### Starter - Price: $950.00/month ##### Business - Price: $1,750.00/month ##### Enterprise - Price: Custom - Pricing available upon request [See full pricing details](/bi/pecan-profile/#pricing-and-plans) --- 1 [2](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?__ai_markdown=true&page=2)[3](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?__ai_markdown=true&page=3)[4](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?__ai_markdown=true&page=4)[5](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?__ai_markdown=true&page=5) ... [13](https://www.softwareadvice.com/bi/predictive-analytics-comparison/?__ai_markdown=true&page=13) ## Popular Comparisons [ Microsoft Power BI vs Tableau ](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/tableau/)[ Splunk Enterprise vs Google Cloud ](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/vs/splunk-enterprise/)[ Wolfram Mathematica vs MATLAB ](https://www.softwareadvice.com/bi/matlab-profile/vs/wolfram-mathematica/)[ Looker vs Minitab ](https://www.softwareadvice.com/bi/looker-profile/vs/minitab/)[ Adaptive from Workday vs Board ](https://www.softwareadvice.com/compare/1931-BOARD/vs/439417-workday-adaptive-planning/) The term predictive analytics has gained increased attention as a [business intelligence](https://www.softwareadvice.com/bi/) (BI) tool, particularly as BI itself has grown in popularity. Predictive analytics software uses mathematical models and algorithms to analyze an organization’s data and provide users with a forecast of future outcomes and events. There are many vendors on the market today that sell predictive analytics tools, so we put together this buyer’s guide to help you better understand the options available. In this guide, we’ll review: [What Is Predictive Analytics Software?](#WhatIsPredictiveAnalyticsSoftware) [Common Features of Predictive Analytics Software](#CommonFeaturesofPredictiveAnalyticsSoftware) [What Type of Buyer are You?](#WhatTypeofBuyerareYou) [Market Trends to Understand](#MarketTrendstoUnderstand) ## What Is Predictive Analytics Software? While traditional BI software usually examines past and present trends within a company, predictive analytics solutions look to the future to help decision makers plan ahead. These systems extract and code a company’s historical information to determine patterns. Armed with these patterns, predictive models are then created and used to forecast possible trends and outcomes. This is not an exact science, and forecasts do contain a margin of error. But the key advantage of predictive analytics software is that it can highlight upcoming opportunities and potentials for risk to improve the quality of decision-making around those events. \_Predictive analytics visualization from [SAP](https://www.softwareadvice.com/bi/sap-business-intelligence-profile/) There are four types of analytics users should know about, which can aid a business in different ways: | Feature | Description | | --- | --- | | Descriptive | Descriptive analytics uses incoming data to identify trends occurring in real-time. This can help answer the question, “What is going on right now?” | | Diagnostic | Diagnostic analytics uses historical data to determine the cause of an event in the past. This can help answer, “Why did this happen?” | | Predictive | Predictive analytics uses historical data to find trends and uses them to predict future events. This can help answer, “What will happen next month?” | | Prescriptive | Prescriptive analytics uses both descriptive and predictive data to determine a specific action to take. This can help answer, “How can I solve this problem?” | --- ## Common Features of Predictive Analytics Software Predictive analytics software features can vary greatly from vendor to vendor—as can how basic or advanced they are—but there are a few features found in many systems: | Feature | Description | | --- | --- | | Functionality | Description | | Predictive modeling | The cornerstone of any predictive analytics software system, predictive modeling is a statistical technique used to predict certain outcomes and behaviors. Models are created using a company’s historic data, then applied to new data to test their accuracy and revised accordingly. | | Data mining | Data mining is the process of extracting information from a data set in order to identify patterns that can be used to understand other data sets. Often used in tandem with predictive modeling, data mining provides the relational information needed to score the variables used when creating models. | | Text analytics | Another feature common to predictive analytics software, text analytics allows users to mine textual sources for information, which is then categorized. Because many data sources are made up of unstructured text, as opposed to predefined numerical data, text analytics can be a valuable resource for uncovering and processing information that may otherwise remain unused. | | Data visualization | Whereas data mining is used to assign relationships to disparate pieces of information, data visualization is a method for viewing those relationships. In other words, it translates predictive insights into charts, graphs or maps that you can then view on dashboards. While data visualization can be considered a more advanced feature, its rise in popularity across many analytics platforms, including BI suites, has added to its commonality in stand-alone predictive analytics systems. | | R integration | R is an increasingly popular open-source programming language widely used by data miners and statisticians. While R integration is an advanced feature not found in all predictive analytics software, it’s a powerful analytical tool that can boost the abilities of a system by allowing it to mine large amounts of data faster. | --- ## What Type of Buyer Are You? Before evaluating predictive analytics software, it’s important to determine what you plan to use it for. Some of the most common uses of these systems are found in the following industries: **Banking and financial.** Predictive analytics software has been a mainstay of the banking and financial industries, namely to predict credit scores and help with fraud prevention, and continues to find broad application there today. Financial advisors are also finding predictive analytics useful in helping forecast market behavior. **Retail.** By providing a forward-looking analysis of customer behavior, predictive analytics can be used in retail to optimize marketing, pricing and product distribution along with sales forecasts and site selection. **Healthcare.** Predictive analytics is finding wide use in the healthcare industry, particularly as a means to improve patient care, help with disease prevention and improve hospital management and administration. ## Market Trends to Understand As you begin to evaluate predictive analytics software, there are a few important trends to be aware of: **Greater ease-of-use.** As traditional BI systems become more user-friendly for business professionals and others lacking IT experience, predictive analytics is closely following suit. Visualizing predictive data has become highly valuable to organizations, and vendors are creating software that allows decision-makers to more easily grasp and act on the insights they provide with everything from charts and bar graphs to heat maps and scatter plots. **Movement to the cloud.** As more predictive analytics systems are being offered in the cloud, per-use and subscription-based opportunities are growing. This may be an attractive option for businesses that lack the in-house staff needed to set up and decipher complex statistical modeling or the funds to host an on-premise system. **Increased adoption beyond financial services.** While the banking, financial services and insurance industries continue to hold the largest market share for predictive analytics, the growth in customer data being compiled by retailers and manufacturing companies has fueled an increase in more industry-specific software as well. This is evident in the healthcare industry, for example, where predictive analytics systems specifically designed for use in this market are becoming increasingly available. **Overall market growth.** The rapid growth in the amount of data gathered by companies combined with technological advances in how it’s able to be processed is fueling a significant expansion in the predictive analytics market. This growth will continue to be a driving factor in the increase of predictive analytics products made available to consumers, along with an increase in the functionality breadth of these products. ### Related Predictive Analytics Software - [Artificial Intelligence Software](https://www.softwareadvice.com/artificial-intelligence/) - [Big Data Software](https://www.softwareadvice.com/bi/big-data-comparison/) - [Business Intelligence Software](https://www.softwareadvice.com/bi/) - [Data Visualization Software](https://www.softwareadvice.com/bi/data-visualization-comparison/) - [Decision Support Software](https://www.softwareadvice.com/decision-support/) - [Reporting Software](https://www.softwareadvice.com/reporting-tools/) - [Sales Forecasting Software](https://www.softwareadvice.com/sales-forecasting/) - [Text Mining Software](https://www.softwareadvice.com/category/4785-text-mining/)