---
title: "Best Data Visualization Software - 2026 Reviews & Pricing"
description: "Find the best Data Visualization Software for your organization. Compare top Data Visualization Software systems with customer reviews, pricing, and free demos."
source_url: "https://www.softwareadvice.com/bi/data-visualization-comparison/"
page_type: "subcategory"
language: "en"
---

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Data Visualization Software

Software Advice offers objective insights based on verified user reviews and independent product and market research. When our advisors match you to a software provider, we may earn a referral fee.

# Best Data Visualization Software of 2026

Updated November 3, 2026

On this page

1.  FrontRunners
2.  Popular Comparisons
3.  Buyers Guide
4.  Related Software

Filter products

522 results

### Compare Products

Showing 1 - 25 of 522 products

#### Company Size

-   Self-Employed
    
-   2-10
    
-   11-50
    
-   51-200
    
-   201-500
    
-   501-1000
    
-   1000+
    

#### Pricing Options

-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    
-   $$$$$
    

### Compare Products

Sort by

**Recommendations**: Sorts listings by the number of recommendations our advisors have made over the past 30 days. Our advisors assess buyers’ needs for free and only recommend products that meet buyers’ needs. Vendors pay Software Advice for these referrals.  
  
**Reviews**: Sorts listings by the number of user reviews we have published, greatest to least.  
  
**Average Rating**: Sorts listings by overall star rating based on user reviews, highest to lowest.  
  
**Alphabetically (A-Z)**: Sorts listings by product name from A to Z.

### [Luz Analytics](/bi/luz-analytics-profile/)

- Overall rating: 4/5
- Reviews: 1
- Free trial: Not available
- Free demo: Not available

#### Overview

Luz is the first E-commerce Competitor Insights platform of its kind, Luz is the secret weapon every e-commerce business needs to know where they stand in the market. Built for big

[Read more](/bi/luz-analytics-profile/)

---

### [SAS Viya](/data-catalog/sas-viya-profile/)

- Overall rating: 4.4/5
- Reviews: 12
- Free trial: Available
- Free demo: Not available

#### Overview

SAS Viya is a cloud-native platform designed for data analytics, machine learning and data management. It supports organizations in industries such as banking, insurance,

[Read more](/data-catalog/sas-viya-profile/)

#### Features

##### Best rated features

- Workflow Management: 5/5
- Self-service Analytics: 5/5
- Modeling & Simulation: 5/5
- Configurable Workflow: 5/5

##### Worst rated features

- Real-Time Analytics: 2/5
- Data Connectors: 2/5
- Visual Discovery: 2/5
- Data Extraction: 3/5

[See all features](/data-catalog/sas-viya-profile/#key-features)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/data-catalog/sas-viya-profile/#pricing-and-plans)

---

### [Canva](/graphic-design/canva-profile/)

- Overall rating: 4.7/5
- Reviews: 13,469
- Starting price: $10.00/month
- Best for: Small businesses
- Free trial: Available
- Free demo: Not available

#### Overview

Canva is a cloud-based graphic design tool used to create on-brand marketing content, sales presentations, training videos and more by companies of all sizes. This solution

[Read more](/graphic-design/canva-profile/)

##### What users love

- Accessible professional design creation
- Extensive customizable template library
- Streamlined social media content creation

##### To take in mind

- Premium features behind paywall
- Limited advanced customization controls
- Limited free image selection

#### Features

##### Best rated features

- Analytics: 5/5
- AI Text-to-Slide: 5/5
- Download: 5/5
- QR Code Generation: 5/5

##### Worst rated features

- Dashboard: 3/5
- Employee Photos: 3.8/5
- CAD Tools: 3.9/5

[See all features](/graphic-design/canva-profile/#key-features)

#### Pricing

##### Canva Free

- Price: Custom
- Pricing available upon request

##### Canva Pro

- Price: $15.00/month

##### Canva Teams

- Price: $10.00/month
- Minimum of 3 people ($30/month)

[See full pricing details](/graphic-design/canva-profile/#pricing-and-plans)

---

### [OriginPro](/statistical-analysis/originpro-profile/)

- Overall rating: 4.8/5
- Reviews: 198
- Best for: Data Visualization
- Free trial: Available
- Free demo: Not available

#### Overview

OriginPro is a cloud-based data analysis and graphing solution, which assists academic institutions, government organizations, non-profits or businesses with data exploration and

[Read more](/statistical-analysis/originpro-profile/)

#### Features

##### Best rated features

- Data Management: 5/5
- Time Series Analysis: 5/5
- Regression Analysis: 4.9/5
- Statistical Analysis: 4.9/5

##### Worst rated features

- Neural Network Modeling: 3/5
- Data Transformation: 3/5
- File Storage: 3.5/5
- API: 4/5

[See all features](/statistical-analysis/originpro-profile/#key-features)

#### Pricing

##### Basic

- Price: Custom
- Pricing available upon request

[See full pricing details](/statistical-analysis/originpro-profile/#pricing-and-plans)

---

### [Piktochart](/bi/piktochart-profile/)

- Overall rating: 4.7/5
- Reviews: 198
- Starting price: $0.00/month
- Best for: Customizable Templates
- Free trial: Available
- Free demo: Not available

#### Overview

Piktochart is a cloud-based visual content maker that can be used to create presentations, infographics, social media graphics, reports, and more as well as repurpose videos for

[Read more](/bi/piktochart-profile/)

#### Features

##### Best rated features

- Presentation Streaming: 5/5
- Content Library: 5/5
- Video Creation: 5/5
- Content Management: 4.9/5

##### Worst rated features

- Video Support: 1/5
- Animation: 3.3/5

[See all features](/bi/piktochart-profile/#key-features)

#### Pricing

##### Free

- Price: $0.00/month
- The plan is for starters looking to improve their visual communication.

##### Pro

- Price: $24.00/month
- The annual billing option is also available. The plan is for professionals and small teams looking

##### Enterprise

- Price: Custom
- Pricing available upon request
- The plan has custom pricing. You can contact sales to get the pricing.

[See full pricing details](/bi/piktochart-profile/#pricing-and-plans)

---

### [Reach Reporting](/bi/reach-reporting-profile/)

- Overall rating: 4.9/5
- Reviews: 64
- Starting price: $0.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Upgrade to Reach Reporting.

AI-Enhanced Financial Reporting

Automated reports, deep analysis, and visualized data in seconds, making you indispensable. Data auto-updates to

[Read more](/bi/reach-reporting-profile/)

#### Features

##### Best rated features

- OLAP: 5/5
- Metadata Management: 5/5
- "What If" Scenarios: 5/5
- Bank Reconciliation: 5/5

##### Worst rated features

- Marketing Reports: 3.5/5

[See all features](/bi/reach-reporting-profile/#key-features)

#### Pricing

##### 30-Day Free Trial

- Price: Custom
- Pricing available upon request
- Connect as many companies as you'd like during your 30-day free trial. As with all plans, you have

##### Free Version

- Price: $0.00/month
- Reach Reporting's free version activates automatically once your trial ends. No credit card

##### 1 Connection

- Price: $149.00/month
- Connect data for 1 company at this price on this plan. No contract is required. Includes unlimited

[See full pricing details](/bi/reach-reporting-profile/#pricing-and-plans)

---

### [Informer](/product/18672-informer/)

- Overall rating: 4.8/5
- Reviews: 57
- Starting price: $5,000.00one time
- Free trial: Available
- Free demo: Available

#### Overview

Entrinsik Informer is a business intelligence tool that is designed for business and IT professionals. Key features include a dashboard, data scheduling and analysis and report

[Read more](/product/18672-informer/)

#### Features

##### Best rated features

- Scheduled/Automated Reports: 5/5
- Ad hoc Reporting: 5/5
- Data Import/Export: 3/5
- Visual Analytics: 3/5

##### Worst rated features

- Data Connectors: 3/5
- Visual Analytics: 3/5
- Data Import/Export: 3/5

[See all features](/product/18672-informer/#key-features)

#### Pricing

##### Basic

- Price: $5,000.00one time

[See full pricing details](/product/18672-informer/#pricing-and-plans)

---

### [Google Analytics 360](/bi/google-analytics-profile/)

- Overall rating: 4.7/5
- Reviews: 8,101
- Best for: Website Analytics
- Free trial: Not available
- Free demo: Not available

#### Overview

Google Analytics 360 is an enterprise-level analytics platform with in-depth performance indicators, such as ROI analysis reports. The app's primary function is to provide insights

[Read more](/bi/google-analytics-profile/)

##### What users love

- Granular and scalable analytics insights
- Seamless connections with Google ecosystem
- Comprehensive website activity tracking

##### To take in mind

- Complex interface and usability hurdles
- Steep learning and onboarding demands
- Limited direct customer assistance

#### Features

##### Best rated features

- Machine Learning: 5/5
- Monitoring: 5/5
- Intelligent Search: 5/5
- Augmented Analytics: 5/5

##### Worst rated features

- Forecasting: 4/5

[See all features](/bi/google-analytics-profile/#key-features)

---

### [CanvasJS Charts ](/bi/canvasjs-charts-profile/)

- Overall rating: 4.7/5
- Reviews: 97
- Starting price: $399.00one time
- Free trial: Available
- Free demo: Not available

#### Overview

CanvasJS is a data visualization tool that helps businesses render charts utilizing various frameworks such as React, Angular, Vue and more. It comes with multiple themes, which

[Read more](/bi/canvasjs-charts-profile/)

#### Features

##### Best rated features

- Activity Dashboard: 5/5
- Visual Discovery: 5/5
- API: 4.7/5
- Customizable Templates: 4.5/5

##### Worst rated features

- Visual Analytics: 4/5
- Customizable Reports: 4/5
- Search/Filter: 4/5

[See all features](/bi/canvasjs-charts-profile/#key-features)

#### Pricing

##### Single Developer (Perpetual)

- Price: $399.00one time
- This plan offers priority support with an additional cost.

##### Team License (Perpetual)

- Price: $999.00one time
- This plan offers priority support with an additional cost.

##### Unlimited Developers (Perpetual)

- Price: $1,999.00one time
- This plan offers priority support with an additional cost.

[See full pricing details](/bi/canvasjs-charts-profile/#pricing-and-plans)

---

### [Fluent by Apryse](/document-generation/fluent-profile/)

- Overall rating: 4.8/5
- Reviews: 41
- Free trial: Available
- Free demo: Not available

#### Overview

Fluent (formerly Windward Core) is a powerful document generation platform combining an MS Office designer plugin, a centralized template manager, and a best-in-class engine to

[Read more](/document-generation/fluent-profile/)

#### Features

##### Best rated features

- Collaboration Tools: 5/5

[See all features](/document-generation/fluent-profile/#key-features)

---

### [Google Cloud](/compliance/google-cloud-platform-profile/)

- Overall rating: 4.7/5
- Reviews: 2,342
- Best for: Mid-size businesses
- Free trial: Available
- Free demo: Not available

#### Overview

Google Cloud is a suite of cloud computing services that allows businesses to build, deploy, and scale applications. The platform caters to a wide range of industries, such as

[Read more](/compliance/google-cloud-platform-profile/)

##### What users love

- Scalable and reliable data storage
- User-friendly interface and setup
- Comprehensive security and permissions

##### To take in mind

- Complex and unpredictable pricing
- Steep learning curve for beginners
- Limited and slow customer support

#### Features

##### Best rated features

- Pre-built Templates: 5/5
- Policy Management: 5/5
- Scheduling: 5/5
- Reminders: 5/5

##### Worst rated features

- Release Management: 3/5
- In-Database Processing: 3/5
- Testing/QA Management: 3/5
- Offline Access: 3/5

[See all features](/compliance/google-cloud-platform-profile/#key-features)

#### Pricing

##### Free

- Price: Custom
- Pricing available upon request
- New customers get $300 in free credits to fully explore and conduct an assessment of Google Cloud.

##### Pay as You Go

- Price: Custom
- Pricing available upon request

[See full pricing details](/compliance/google-cloud-platform-profile/#pricing-and-plans)

---

### [datapine](/bi/datapine-profile/)

- Overall rating: 4.9/5
- Reviews: 27
- Starting price: $249.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

datapine is a business intelligence software designed to empower companies in exploring, visualizing, analyzing, and sharing their company data all in one centralized analytics

[Read more](/bi/datapine-profile/)

#### Features

##### Best rated features

- Scheduled/Automated Reports: 5/5
- Trend/Problem Indicators: 5/5
- Benchmarking: 5/5
- Strategic Planning: 5/5

##### Worst rated features

- Scorecards: 4/5

[See all features](/bi/datapine-profile/#key-features)

#### Pricing

##### Basic

- Price: $249.00/month
- Add-ons for extra cost are available.

##### Professional

- Price: $449.00/month
- Add-ons for extra cost are available.

##### Premium

- Price: $799.00/month
- Add-ons for extra cost are available.

[See full pricing details](/bi/datapine-profile/#pricing-and-plans)

---

### [Phocas](/bi/phocas-profile/)

- Overall rating: 4.7/5
- Reviews: 136
- Starting price: $150.00/month
- Best for: Value for money
- Free trial: Not available
- Free demo: Not available

#### Overview

Phocas is a SaaS platform designed to help mid-market businesses in manufacturing, wholesale distribution, and retail make data-driven decisions. Combining business intelligence

[Read more](/bi/phocas-profile/)

#### Features

##### Best rated features

- Real-Time Analytics: 5/5
- ETL: 5/5
- Key Performance Indicators: 5/5
- Data Management: 5/5

##### Worst rated features

- Data Cleansing: 3/5
- Collaboration Tools: 3.5/5

[See all features](/bi/phocas-profile/#key-features)

---

### [Klips](/marketing/klipfolio-profile/)

- Overall rating: 4.7/5
- Reviews: 192
- Starting price: $90.00/month
- Best for: Customer support
- Free trial: Available
- Free demo: Not available

#### Overview

Klipfolio Klips is a powerful dashboard and reporting platform designed to help small and mid-sized businesses grow, align teams, and make smarter decisions with confidence.

[Read more](/marketing/klipfolio-profile/)

#### Features

##### Best rated features

- Goal Setting/Tracking: 5/5
- Secure Data Storage: 5/5
- Data Integration: 5/5
- Scorecards: 5/5

##### Worst rated features

- Self Service Data Preparation: 2/5
- Predictive Analytics: 3/5
- Data Mapping: 3/5
- Self-service Analytics: 3/5

[See all features](/marketing/klipfolio-profile/#key-features)

#### Pricing

##### Base

- Price: $90.00/month
- 3 Dashboards
Unlimited Users
4hr Data Refresh Rate
130+ Data Integrations
Data Modelling +

##### Grow

- Price: $190.00/month
- 10 Dashboards
Unlimited Users
1hr Data Refresh Rate
130+ Data Integrations
Data Modelling +

##### Team

- Price: $350.00/month
- 20 Dashboard
Unlimited Users
15min Data Refresh
130+ Data Integrations
Data Modelling +

[See full pricing details](/marketing/klipfolio-profile/#pricing-and-plans)

---

### [Toucan](/bi/toucan-toco-profile/)

- Overall rating: 4.7/5
- Reviews: 51
- Starting price: $1,000.00/month
- Free trial: Available
- Free demo: Available

#### Overview

Toucan is an AI-powered embedded analytics platform built for ISVs and SaaS companies.

If you're building a SaaS product, your customers already expect analytics inside it. Not a

[Read more](/bi/toucan-toco-profile/)

#### Features

##### Best rated features

- Search/Filter: 5/5
- Trend/Problem Indicators: 5/5
- Mobile Reporting: 5/5
- Self-service Analytics: 5/5

##### Worst rated features

- Data Extraction: 3/5
- Real-Time Reporting: 3/5

[See all features](/bi/toucan-toco-profile/#key-features)

#### Pricing

##### Basic

- Price: $1,000.00/month

[See full pricing details](/bi/toucan-toco-profile/#pricing-and-plans)

---

### [Adriel](/marketing/adriel-profile/)

- Overall rating: 4.8/5
- Reviews: 25
- Starting price: $299.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

Adriel is a cloud-based business intelligence and marketing automation platform. It is designed for small to medium size companies in a variety of industries, including retail,

[Read more](/marketing/adriel-profile/)

#### Features

##### Best rated features

- Data Connectors: 5/5
- Multi-Channel Attribution: 5/5
- Key Performance Indicators: 5/5
- Profitability Analysis: 5/5

##### Worst rated features

- Website Analytics: 3.6/5
- Ad hoc Reporting: 4/5
- Social Media Monitoring: 4/5
- Multi-Channel Marketing: 4/5

[See all features](/marketing/adriel-profile/#key-features)

#### Pricing

##### Pro

- Price: $299.00/month

[See full pricing details](/marketing/adriel-profile/#pricing-and-plans)

---

### [Geckoboard](/bi/geckoboard-profile/)

- Overall rating: 4.7/5
- Reviews: 123
- Starting price: $79.00/month
- Best for: Ease of use
- Free trial: Available
- Free demo: Not available

#### Overview

Geckoboard helps Sales and Support teams stay on target by putting live performance where people can see it and act in time.

Live dashboards give teams a shared view of the

[Read more](/bi/geckoboard-profile/)

#### Features

##### Best rated features

- Real-Time Data: 5/5
- Visual Discovery: 5/5
- Real-Time Notifications: 5/5
- Single Page View: 5/5

##### Worst rated features

- Interactive Elements: 2/5

[See all features](/bi/geckoboard-profile/#key-features)

#### Pricing

##### Essentials

- Price: $79.00/month
- For teams getting started. One shared view of the numbers no one should miss.

##### Performance

- Price: $319.00/month
- For teams turning visibility into action. Alerts, drilldowns, and views for reps, managers and

##### Enterprise

- Price: Custom
- Pricing available upon request
- For organizations with additional integration, consulting, procurement, or support needs.

[See full pricing details](/bi/geckoboard-profile/#pricing-and-plans)

---

### [EasyReports](/business-performance-managemen/easyreports-profile/)

- Overall rating: 4.9/5
- Reviews: 9
- Starting price: $3.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

EasyReports was built keeping in mind the typical pain points in the reporting functions in organizations. For end users the problem is that they get basic reports from ERPs and

[Read more](/business-performance-managemen/easyreports-profile/)

#### Features

##### Best rated features

- Real-Time Reporting: 5/5
- Profit/Loss Statement: 5/5
- Dashboard: 5/5
- Data Visualization: 5/5

##### Worst rated features

- Access Controls/Permissions: 4/5
- Dashboard Creation: 4/5
- Publishing/Sharing: 4/5

[See all features](/business-performance-managemen/easyreports-profile/#key-features)

#### Pricing

##### EasyReports Per User Pricing

- Price: $3.00/month

[See full pricing details](/business-performance-managemen/easyreports-profile/#pricing-and-plans)

---

### [Peakboard](/bi/peakboard-profile/)

- Overall rating: 4.7/5
- Reviews: 28
- Starting price: €49.00/month
- Free trial: Available
- Free demo: Not available

#### Overview

With its low-code platform for creating industrial applications, Peakboard GmbH supports production and logistics companies in monitoring their internal processes and interactively

[Read more](/bi/peakboard-profile/)

#### Features

##### Best rated features

- Real-Time Monitoring: 5/5
- Root Cause Analysis: 5/5
- Workflow Management: 5/5
- Real-Time Analytics: 5/5

##### Worst rated features

- Drag & Drop: 3/5
- Data Connectors: 4/5

[See all features](/bi/peakboard-profile/#key-features)

#### Pricing

##### Peakboard Pro

- Price: €49.00/month
- Erhältlich in zwei Produktvarianten: 
Peakboard Box Pro und Peakboard BYOD Pro

##### Peakboard Enterprise

- Price: €79.00/month
- Erhältlich in zwei Produktvariationen: 
Peakboard Box Enterprise und Peakboard BYOD Enterprise

[See full pricing details](/bi/peakboard-profile/#pricing-and-plans)

---

### [Lumenore](/bi/lumenore-profile/)

- Overall rating: 4.8/5
- Reviews: 11
- Starting price: $50.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Discover actionable insights in your data silos!

Lumenore democratizes business intelligence with no-code analytics. Empower your entire team to derive insights from data - giving

[Read more](/bi/lumenore-profile/)

#### Features

##### Best rated features

- Single Page View: 5/5
- Workflow Management: 5/5
- Data Migration: 5/5
- Alerts/Notifications: 5/5

##### Worst rated features

- Scorecards: 4/5
- KPI Monitoring: 4/5
- Functions/Calculations: 4/5
- Search/Filter: 4/5

[See all features](/bi/lumenore-profile/#key-features)

---

### [CleverMaps](/location-intelligence/clevermaps-profile/)

- Overall rating: 4.7/5
- Reviews: 25
- Starting price: €0.00
- Free trial: Available
- Free demo: Not available

#### Overview

Location Insights you can trust.

CleverMaps is a map-based analytics platform transforming how the world is using data to solve location-related problems. CleverMaps empowers

[Read more](/location-intelligence/clevermaps-profile/)

#### Features

##### Best rated features

- Publishing/Sharing: 5/5
- Scorecards: 5/5
- Data Connectors: 5/5
- Benchmarking: 5/5

##### Worst rated features

- Customizable Dashboard: 4/5

[See all features](/location-intelligence/clevermaps-profile/#key-features)

#### Pricing

##### Discover

- Price: €0.00
- Free trial

[See full pricing details](/location-intelligence/clevermaps-profile/#pricing-and-plans)

---

### [Infoveave](/product/461430-infoveave/)

- Overall rating: 5/5
- Reviews: 5
- Starting price: ₹100.00/month
- Free trial: Not available
- Free demo: Not available

#### Overview

Infoveave is a data platform that integrates data automation, analytics, and AI capabilities to transform raw data into actionable insights. It is used by organizations in

[Read more](/product/461430-infoveave/)

#### Features

##### Best rated features

- Multiple Data Sources: 5/5
- Real-Time Monitoring: 5/5
- Data Extraction: 5/5
- Access Controls/Permissions: 5/5

[See all features](/product/461430-infoveave/#key-features)

---

### [Open Automation Software](/manufacturing/open-automation-software-profile/)

- Overall rating: 5/5
- Reviews: 5
- Starting price: $495.00one time
- Free trial: Available
- Free demo: Not available

#### Overview

Open Automation Software is an industrial Internet of Things (IoT) suite designed to help businesses connect data sources to the OAS platform, log data to open format databases and

[Read more](/manufacturing/open-automation-software-profile/)

#### Pricing

##### Basic

- Price: $495.00one time

[See full pricing details](/manufacturing/open-automation-software-profile/#pricing-and-plans)

---

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## Popular Comparisons

[

Looker vs Google Analytics 360

](https://www.softwareadvice.com/bi/google-analytics-profile/vs/looker/)[

Miro vs Visio

](https://www.softwareadvice.com/project-management/miro-profile/vs/visio/)[

Microsoft Power BI vs Tableau

](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/vs/tableau/)[

Splunk Enterprise vs Google Cloud

](https://www.softwareadvice.com/compliance/google-cloud-platform-profile/vs/splunk-enterprise/)[

Minitab vs MATLAB

](https://www.softwareadvice.com/bi/matlab-profile/vs/minitab/)[

Canva vs Google Charts

](https://www.softwareadvice.com/graphic-design/canva-profile/vs/google-charts/)[

Domo vs Zoho Analytics

](https://www.softwareadvice.com/bi/domo-profile/vs/zoho-analytics/)

## Your Guide to Top Data Visualization Software, February 2025

Software Advice uses reviews from real software users to highlight the top-rated Data Visualization products in North America.

[Learn how products are chosen](https://www.softwareadvice.com/legal-page/frontrunners-methodology/)

#### Explore FrontRunners

-   [Adobe Analytics](https://www.softwareadvice.com/marketing/adobe-analytics-profile/)
-   [Better Reports](https://www.softwareadvice.com/bi/better-reports-profile/)
-   [Coupler.io](https://www.softwareadvice.com/ipaas/coupler-io-profile/)
-   [Datylon](https://www.softwareadvice.com/bi/datylon-profile/)
-   [Displayr](https://www.softwareadvice.com/bi/displayr-profile/)
-   [Domo](https://www.softwareadvice.com/bi/domo-profile/)
-   [Geckoboard](https://www.softwareadvice.com/bi/geckoboard-profile/)
-   [Google Analytics 360](https://www.softwareadvice.com/bi/google-analytics-profile/)
-   [Google Charts](https://www.softwareadvice.com/bi/google-charts-profile/)
-   [Looker](https://www.softwareadvice.com/bi/looker-profile/)
-   [MATLAB](https://www.softwareadvice.com/bi/matlab-profile/)
-   [Microsoft Power BI](https://www.softwareadvice.com/bi/microsoft-power-bi-profile/)
-   [Phocas](https://www.softwareadvice.com/bi/phocas-profile/)
-   [Piktochart](https://www.softwareadvice.com/bi/piktochart-profile/)
-   [Power My Analytics](https://www.softwareadvice.com/bi/power-my-analytics-profile/)
-   [Qlik Sense](https://www.softwareadvice.com/bi/qlik-sense-profile/)
-   [Reportei](https://www.softwareadvice.com/bi/reportei-profile/)
-   [SAP Analytics Cloud](https://www.softwareadvice.com/bi/sap-analytics-cloud-profile/)
-   [Simple Analytics](https://www.softwareadvice.com/bi/simple-analytics-profile/)
-   [Syft Analytics](https://www.softwareadvice.com/bi/syft-analytics-profile/)
-   [Tableau](https://www.softwareadvice.com/bi/tableau-profile/)
-   [Toucan](https://www.softwareadvice.com/bi/toucan-toco-profile/)
-   [Visme](https://www.softwareadvice.com/lms/visme-profile/)
-   [Zebra BI](https://www.softwareadvice.com/bi/zebra-bi-profile/)
-   [Zoho Analytics](https://www.softwareadvice.com/bi/zoho-analytics-profile/)

“Usability” includes user ratings for Functionality and Ease of Use.

“Customer Satisfaction” includes user ratings for Customer Support, Likelihood to Recommend and Value for Money.

Reviews analysis period: The reviews analysis period spans two years and ends the 15th of the month prior to publication.

Data visualization software helps companies make sense of their vast data stores by providing graphical representations of key information. These tools make it easy for ordinary, non-IT users to quickly view data in an easy-to-understand format and assess it so they can make better, more informed decisions. Data visualization solutions are particularly helpful for illustrating data that can be presented with executives or clients who want to quickly understand important insights and trends without having to perform deep data dives themselves.

Many data visualization tools also offer the ability to download, share and embed visualizations, which gives organizations a way to provide internal and external parties greater visibility into performance.

There are a wide range of data visualization solutions on the market available to buyers. We've created this guide to help you better understand what data visualization solutions are, the benefits they can offer your organization and what important considerations to keep in mind when selecting a system to purchase.

Here's what we'll cover:

[What Is Data Visualization Software?](#WhatIsDataVisualizationSoftware)

[Common Features of Data Visualization Software](#CommonFeaturesofDataVisualizationSoftware)

[Benefits of Data Visualization Software](#BenefitsofDataVisualizationSoftware)

[Key Considerations for Buyers](#KeyConsiderationsforBuyers)

[Pricing: Web-Based vs. On-Premise](#PricingWebBasedvsOnPremise)

## What Is Data Visualization Software?

Data visualization software processes information from an organization's databases and presents it in graphical form. These visualizations range from simple charts and graphs to complex flow charts and geographical maps. Many of these visualizations are interactive, allowing users to adjust certain settings and see the impact in real-time.

\_Geographical data mapping using [Tableau](https://www.softwareadvice.com/bi/tableau-profile/)

## Features of Data Visualization Software

The breadth and depth of data visualization tools will vary depending on the type of solution. A simple stand-alone data visualization tool, for example, will likely offer fewer and less robust features than a tool that is part of a fully integrated business intelligence solution that includes multiple other applications for data reporting, predictive analytics, data mining, and so on. Regardless, most data visualization software usually offers some or all of the following functionality:

| Feature | Description |
| --- | --- |
| Basic visualizations | A variety of visuals and chart types to choose from (e.g., infographics, heat maps, fever charts). |
| Interactive capabilities | E.g., drag-and-drop, drill-down functionality. |
| Data/event alerts | Alerts to let users know when data is updated or certain events occur. |
| Data visualization sharing | The ability to share visualizations with both internal and external parties. |
| Import/export | The ability to import Excel and other data files and export visualizations into different formats and embed them into web pages. |

---

## Benefits of Data Visualization Software

Data visualizations enable users to more readily analyze information, gain insights and discover trends. This makes users more efficient because they spend more time asking questions and getting answers, and less time interpreting numbers and creating graphics.

Here are a few ways that data visualization software can assist users in gaining insights from their data:

**Geographical maps.** Mapping data can help users discover geographical trends that may have gone unnoticed in traditionally analyzed data sets. Users can utilize these visualizations to pinpoint geographic strengths and weaknesses and find ways to address them.

**Heat maps.** Heat maps are 2D data visualizations that use colors to represent different values in order to provide users with a quick and easy way to understand how these values are performing relative to one another. They are similar in nature to fractal maps and tree maps, all of which use different colors to represent a hierarchy of variables. They can be particularly helpful when analyzing how users interact with web pages. For example, a heat map that analyzes web page engagement might show areas of the page that users spent the most time on in colors such as red, orange and yellow, while the areas of the page that had less user interaction with might appear in blue, green and purple shades.

**Timelines.** Plotting data in a time series is a common way for businesses to track success. With data visualization software, users can constantly adjust parameters to adjust both the metrics considered (e.g., revenue, profit or margins) as well as the relevant timeframe.

**Workflow representations.** These visualizations allow users to quickly understand the progress of a particular item within a project. By nesting individual workflows under multiple levels of a larger project, both frontline managers and executives can understand at a glance where particular activities stand.

## Key Considerations for Buyers

You should consider the following when evaluating data visualization applications:

**Do you need a stand-alone data visualization tool or an integrated BI application?** Is more advanced BI functionality—such as that included in [predictive analytics and forecasting systems](https://www.softwareadvice.com/bi/predictive-analytics-comparison/)—a necessity? If so, you should consider a BI application with integrated visualization, reporting and [analysis functionality](https://www.softwareadvice.com/bi/data-analysis-comparison/).

**Is mobile BI on your roadmap?** Mobile BI is one of the biggest trends in business analytics, and most vendors currently offer at least some functionality on mobile devices. Visualization applications will often require the larger tablet screen to be effective. If you plan on using mobile devices to access visualization applications, ensure that the vendors you evaluate provide support for popular tablets (e.g., Apple iPad and Android-based tablets).

## Pricing: Web-Based vs. On-Premise

Buyers of data visualization software have the option to choose between web-based (also known as cloud-based) deployment or on-premise deployment. 

Systems using a cloud-based deployment model deliver “Software-as-a-Service” (SaaS); this is also known as “web-based software.” In this model, the software is hosted (meaning housed, served, maintained and delivered) remotely, on the vendor’s or service provider’s own servers. It is then accessed by users through any device that is both compatible with the system and has an internet connection, which gives users the ability to use the tool anywhere, anytime.

With on-premise deployment, the software system is hosted in-house, on the user’s own servers. Data in the database and all associated applications are housed and run locally, and users may or may not be able to access the system remotely (depending on whether or not the system is compatible with mobile devices and remote computers).

While larger companies will often have the IT resources to host a solution in-house, this can be a costly option for smaller companies. Smaller organizations may thus want to consider cloud-based solutions, which are usually faster and easier to implement and are less costly to manage and update. However, cloud-based solutions may not include the type of robust functionality that a more comprehensive, on-premise BI solution might.

### Related Data Visualization Software

-   [Business Intelligence Software](https://www.softwareadvice.com/bi/)
-   [Business Performance Management Software](https://www.softwareadvice.com/category/4579-business-performance-management/)
-   [Embedded Analytics Software](https://www.softwareadvice.com/embedded-analytics/)
-   [Reporting Software](https://www.softwareadvice.com/reporting-tools/)